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Think Big: making young people fit for the future

Digital media can present a very special opportunity for young people who are disadvantaged on the social and educational front. This is because they are already experts when it comes to telecommunications. Linking up these skills with their abilities and developing a vocational perspective on that basis is the objective of the "Think Big" Media College programme run by Telefónica O2 Germany.

Expert: Handling media is a key qualification

René Schuster, CEO Telefónica O2 Germany
Handling media is second nature to young people.
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Creative: The "Think Big" Media College

Dr. Heike Kahl, DKJS
Creative use of the new media opens up new life and job perspectives for young people.
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Celebrity: Kool Savas supports "Think Big"

Kool Savas
German rapper Kool Savas gives an interview about values, roots and his function as a role model for young people.
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