Responsibility is manifested in the corporate culture of Telefónica O2 Germany through our vision, our principles and our values. These attributes define our image within the company itself and in the wider context of the public domain.
These attributes form the universal framework that must consistently govern our conduct towards each other and our partners, and our relationship with the community at large. Our corporate vision forms the platform for our entrepreneurial self-image and places customers at the focal point. Our principles define in concrete terms how we put this identity into practice. Our values encapsulate our vision and make O2 unique from the perspective of the outside world.
Responsibility is part of our corporate vision
The corporate vision of Telefónica S.A. is to improve the quality of life experienced by people, to enhance the performance of companies, and to drive forward social progress. Our range of services therefore offers an array of innovative solutions that are based on advanced information and communication technology.
Principles define our actions
Our actions are based on the needs of our stakeholders and five group-wide company principles that express the corporate vision of Telefónica S.A. in concrete terms. They are also the motivating force powering O2:
 We want to offer our employees an optimum workplace. We strive to attract the most talented people and outstanding personalities to our company and we aim to retain their loyalty over the long term. That's why we offer our employees outstanding opportunities for career development. |
| We make the needs and the wishes of our customers the focus of our endeavours. Our services are directed towards finding the best solution for each individual. This ensures that we consistently generate maximum customer satisfaction. |
| We pursue the clearly defined goal of always achieving the best relationship between growth and return in the sector for our shareholders. |
| We support technological, economic and social progress in all the countries and regions where we are present in the marketplace. We drive progress forward. A key issue for O2 as a global and efficient company is to respect the specific requirements and special attributes of the individual markets and to take account of them in all our actions. |
| We aim to be innovative, competitive, open, committed and dependable in everything we do. |
Our actions are based on four values
Openness and trustworthiness, aspiration and clarity are our core values. They define the relationship between customers, partners and the community at O2.
Openness
| We listen carefully and offer solutions that meet actual needs. We adopt new ideas and opportunities and embrace different ways forward. We contribute our knowledge, learn from each other and respect other individuals. |
Trustworthiness
| We keep our promises. We stand for outstanding work, fair deals and a high level of customer satisfaction. People can depend on our service. |
Aspiration
| We are aspirational and we are confident in our actions, but we are not arrogant. We aim to be creative and innovative in always identifying improvements for our customers. Our brand is refreshingly different, lively and full of energy. |
Clarity
| We know what we want. And we are honest and direct in our dealings. Our statements are comprehensible and binding. We make things simpler. |
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