We regard ourselves as an enterprise that acts responsibly, that enriches society with its commitment and that seeks to contribute to the rising growth trajectory of business. The global Corporate Responsibility Strategy of our parent company Telefónica S.A. provides the platform for this aspiration. We transfer this strategy to the economic environment in Germany and we adapt it to the conditions and requirements of the local market.
We have defined four focuses for our commitment in Germany. They arise directly out of our business activity as a telecommunications provider and simultaneously assist in achieving our corporate goals. These focal points are communication of media competence, access to telecommunications, motivation of our people, and responsibility for the environment and society. Every year we develop concrete goals and measures for each of the four focuses that embody our interpretation of sustainability.