You have discovered and sponsored lots of young artists. Why is the next generation of rappers so important to you?
Firstly, it's not really about the next generation of rappers as far as I'm concerned but more about showing people that they can move forward and develop their talents and special artistic skills. You have to believe in yourself and that's what I want to communicate to the upcoming generation.

Despite your success, you have never forgotten your roots. Why are they so important for you?
This wasn't a deliberate decision for me. It's more about my upbringing because my parents are very down-to-earth people and always focused on communicating values to me.

What values are important to you as an artist?
Creativity, authenticity, directness

How can rap help young people develop perspectives for their own lives and for their jobs?
I think it's probably like any other art form or activity. You get together with other people, and simply by developing social contacts and thinking about things a lot, you develop a more open attitude and are more willing to engage with other people. This can only move you forward.

How do you handle your function as a role model for young people?
This was something I wasn't always very aware of. But right from the day I recognised this aspect, I have attempted to take my function as a role model seriously and take a responsible approach to this role.

A look into the future: What issues will young artists be addressing in the year 2020?
The basic issues will always remain the same. There will always be slight variations depending on current trends and the situation, but I think that young artists will get more political and more socially critical.