A clear ambition: the OnLife Telco

Telefónica Deutschland is Germany's largest mobile communications provider in terms of customer base*. But size is not our motivation: we want to play the central role in our customers’ digital lives, because people play a central role for us. And by focusing on people, we aspire to become an Onlife Telco.
OnLife Telco
Digital lives are now a reality, technology an important part of being human. Connectivity is not only for relating with each other, it’s essential for our personal and professional lives. As an OnLife Telco, we therefore allow people to use the achievements of digitalisation at any time and in any place. In a way that fits their wishes, preferences and habits. And without limits. Nobody understands the digital lifestyle as well as we do. This enables us to develop and provide innovative products and services. In so doing, we are shaping the company’s digital transformation. At the same time, we are making sure that people retain control over their data at all times. Our German motto is “Deine Welt. Deine Wahl_”: Everyone must be able to shape their digital lives as they choose. This is the only way to connect individual freedom and the endless possibilities of digitalisation. True to Telefónica’s worldwide motto: “Choose it all_”. We want to be an OnLife Telco, a telco for the people, a telco for your life.
* 30 September 2016: 44.1 million mobile service lines, 49.2 million customer lines