Matthew Key, Chairman and CEO of Telefónica Europe, comments: "The global positioning of Telefónica enables us the quick and efficient provision of fixed and mobile solutions that multinational corporations anywhere in the world benefit from. The new offices and the new network infrastructure being deployed in Europe are supported by a new online portal and enhanced products and services. We thus reinforce our commitment in this strategically important market segment. Telefónica is making good progress and executing in line with the corporate strategy to expand its presence and services to corporate customers already announced in December 2008."
Telefónica is reinforcing and extending its global IP/MPLS-Backbone in European countries identified as of strategic importance to multinational corporations. The roll-out includes the provision of the following services: wide area network connectivity (WAN), centralised Internet access, local-area network (LAN) such as wireless LAN, fixed network voice services, mobile voice and data as well as managed security.
The Telefónica International Wholesale Services group is responsible for the deployment of the new offices and network infrastructure.
The offices are currently deployed in countries where Telefónica had no presence up until now - in France, Belgium, Greece, Italy, The Netherlands, Portugal, Sweden, Denmark, Estonia, Poland, Hungary, Switzerland, Austria, Romania and Bulgaria. The expansion will further reinforce the company's service provision for existing and future multinational corporation customers.
This year, Telefónica integrated the business units "Business" and "Wholesale Services" under the roof of Telefónica O2
Germany and significantly expanded the offer for multinational business customers. The new business-to-business unit is responsible for business customer offers for companies of any size - including the MNC business. By integrating the state-of-the-art IP-based fixed and mobile infrastructure, Telefónica O2
Germany is in a position to develop particularly attractive and convergent offers for its customers.
"Our multinational corporate customers based in Germany clearly benefit from the expansion of our European offices", explains Johannes Pruchnow, Managing Director Business & Wholesale Services at Telefónica O2
Germany. "We are thus in a position to provide the high service quality customers are accustomed to everywhere in Europe from one source. The expansion of our infrastructure also ensures seamless connectivity in all of these countries."
In January, Deutsche Post DHL and Telefónica announced that the German logistics company had selected Telefónica to manage its communications services across 28 European countries over the next five years. As a result, Deutsche Post DHL is planning to save more than € 150 million in costs over the period.
Meanwhile, Telefónica continues to develop integrated telecommunications solutions and expand in additional European countries in line with the programme announced in December 2008. Based on the programme, the service provision for multinational corporations and other corporate customers with international needs are to be further developed across the region.
The new "Telefónica Multinational Solutions" web portal has been specifically designed to place the customer at the centre of the online experience. The portal was aligned to the specific needs of customers and embodies a refreshingly new approach featuring a case study led customer journey, clearly demonstrating the way in which Telefónica is working with customers to realise opportunities to drive incremental business improvements.
The portal focuses on important customer 'pain points' utilising both the case studies and clear benefit led language to effectively communicate dynamically with this strategically important market segment. Multinational corporations using the portal are encouraged to contact Telefónica, underpinning a two way dialogue approach.
In addition to developing clear communication channels for customers Telefónica continues to invest in the expansion of its network across Europe and its product and service portfolio, complementing its vast current capacities in Latin America.
Further to the network investment, extensive progress has been made with regard to the delivery of an enhanced Service Management Centre to support fixed and mobile services according to the needs of multinational customers. A Central Services Platform has been developed, delivering:
|Telecom expense management|
|Central management of systems and infrastructure|
Matthew Key adds: "Providing a personalised customer service is an important aspect of Telefónica's value proposition to multinational corporation customers. The new service management functionality available in Europe is a competitive key differentiator that we can offer to our customers."