With Zalando, Citroën and Pro Sieben:

O2 launches publicity campaign for business customers

MUNICH. Business customers rely on Telefónica Germany's competence in mobile communication and hosting. This can be seen in the new O2 publicity campaign: the company is advertising with renowned reference customers such as Zalando, Pro Sieben, Citroën or MTU Aero Engines. The starting shot for the largest business customer campaign in the company's history goes off on 27 June.
In the telecommunications industry the O2 brand stands for high-quality offers and one of the most modern networks in Europe. Business customers particularly value this. Telefónica Germany is investing heavily in its business sector and has won many well-known companies as customers in recent years. The campaign aimed at decision makers is highlighting these achievements with print announcements, online advertisements and interesting out-of-home actions. With an investment volume of several million Euros, it is the largest O2 campaign for the business customer segment up until now. But instead of putting the focus on itself, O2 offers customers like Pro Sieben, Zalando, MTU Aero Engines and Citroën a platform for the implementation of their special services or products. The advertising motifs describe Telefónica Germany's mobile communication services or hosting environment.
"Communication moves the world. This is why we have strongly expanded our offers for business customers and continuously adapted to the needs of companies in recent years," said Johannes Pruchnow, Managing Director Business at Telefónica Germany. "Our campaign shows how communication via O2 has helped our customers' business progress." Airports will become the stage for the reference customers' grand entrance. O2 Business will advertise in extraordinary locations such as the enormous FAC glass bridge in Frankfurt Airport or the Ad Walk in Düsseldorf. During the campaign, innovative response methods such as QR codes will also be used: only photograph these small symbols on the adverts with a smartphone, and the campaign's mobile website opens. Business customers from different industries will present their success stories in texts and videos there. All detailed information can be accessed with one click on the website or the PC version of the campaign site.
"Our initial tests showed that our advertising motifs and the refined response methods were very well received," said Tim Alexander, Vice President Brand Management Telefónica Germany. "Social Media, QR codes and original out-of-home measures give us various possibilities for arranging the campaign." Until the end of the year, different motifs in print advertising and on large surfaces will show why companies trust in O2's business solutions. Advertising banners on the Internet, as well as videos on YouTube and social media campaigns with XING, Twitter and Facebook will accompany the launch. Telefónica Germany developed the concept and creation in collaboration with the advertising agency VCCP. Zenithmedia is responsible for the media strategy as well as campaign planning, and the digital agency Interone is providing the online campaign, the landing page and the mobile website. Further information about the reference customer campaign by Telefónica Germany can be found at http://o2business.de/referenzen.

Responsibilities:

Telefónica O2 GermanyAgency: VCCP Berlin
Tim Alexander (Vice President Brand Management)Bernd Claussen (Art Director)
Felix Kästle (Senior Brand Manager)Sebastian Oehme (Senior Copywriter) Judith Schenk (Account Manager)
Telefónica Germany GmbH & Co. OHG and its brands O2 and Alice belong to Telefónica Europe and are part of the Spanish telecommunication group Telefónica S.A. The Company offers its German private and business customers postpaid and prepaid mobile telecom products as well as innovative mobile data services based on the GPRS and UMTS technologies. In addition, the integrated communications provider also offers DSL fixed network telephony and high-speed internet. According to a network test by "connect" magazine (edition 12/10), the O2 network is top of the list when it comes to reliable file downloads and champion in the telephony category. In the overall result the company is on second position. Telefónica Europe has more than 57 million mobile and fixed network customers in Great Britain, Ireland, the Czech Republic, Slovakia and Germany.