Design time in the Dresden flood channel:
Graffiti competition "Four Great Seasons - For Good Reasons"
Dresden. 24 graffiti artists came together on 18 September to make their mark on the bridge piers of the Dresden flood channel. "Four Great Seasons - For Good Reasons" was the motto of the one-of-a-kind competition in which competing team members were decided at random in advance. The base coats of green, yellow, brown and blue gave way to four design walls in seasonal themes.
The artists not only had to complete their designs within the allotted time, they had to do this as a team using spray cans, for which some of them had limited experience. However, they were supported as well as challenged: The necessary materials were financed by Telefónica Germany's Think Big youth initiative, the German Children and Youth Foundation and Dresden-based youth club, SPIKE. The latter also contributed valuable support to the organisers in getting the event off the ground.
"We wanted to bring artists together whom you wouldn't normally find together, to break through the scene's existing structures and to offer them an opportunity to make new contacts", explains 23-year-old organiser, Tom Biedermann. "My girlfriend and I came up with the idea when we heard that the Think Big youth initiative was looking for creative ideas as part of 'Our neighbourhood. Our idea'". For more information on the Think Big programme and how to take part, go to www.o2thinkbig.de.
|Think Big is a social programme sponsored by Telefónica Europe that supports young people in the markets where the company is active through its O2 product brand. Think Big started in Germany in 2010 in partnership with the German Children and Youth Foundation (GCYF) and with the support of Federal Minister of Families Kristina Schröder and rapper Kool Savas. Under the motto "Our neighbourhood. Our idea.", Think Big 2011 supports the involvement of young people in their local environment. It was developed in collaboration with the Fundación Telefónica and builds on the latter's globally recognised expertise in social and cultural issues. Many Telefónica employees have already taken part in the trust's Proniño programme, which supports schooling and training for more than 163,000 children in South America. Telefónica Germany GmbH & Co. OHG and its O2 and Alice brands is part of Telefónica Europe and the Spanish telecommunications group Telefónica S.A. The company offers both its private and business customers in Germany post- and pre-paid mobile communications products, along with innovative mobile data services on the basis of GPRS and UMTS technology. As an integrated communications provider, the company also offers DSL landline telephony and high-speed Internet services. Telefónica Europe has more than 57 million mobile and landline customers in the UK, Ireland, the Czech Republic, Slovakia and Germany.|