Biggest German premiere in 3D ever: Sony Pictures and O2 celebrate with 7,000 fans in Berlin

-In the presence of Will Smith, Josh Brolin, Nicole Scherzinger and director Barry Sonnenfeld
-German premiere: 14 May at O2 World, Berlin
-Tickets for fans exclusively at
-Fund-raising campaign: All proceeds in aid of the TRIBUTE TO BAMBI charity
MUNICH/BERLIN. On 14 May in Berlin, Sony Pictures and Telefónica Germany are hosting one of the biggest film premieres that have ever taken place in Germany. Around 7,000 Fans can be there at the O2 World Berlin, when the biggest secret in the universe will be revealed in the presence of Will Smith, Josh Brolin, Nicole Scherzinger and Barry Sonnenfeld, as well as numerous other German celebrity guests.
The Men in Black, the coolest and best-dressed agents in the universe, will soon be doing their "flashy-thing" on the big screen once again. Starting 24 May, in the third part of the cult blockbuster series, Will Smith, Tommy Lee Jones and Josh Brolin, as J and K, will embark on an alien hunt in their familiar laid-back style - this time even in 3D. "The German premiere of MEN IN BLACK 3 will be by far the biggest premiere we have ever hosted - and that is fitting for one of the biggest blockbusters of the year", says Martin Bachmann, Managing Director of Sony Pictures. "I am so delighted that, together with Telefónica Germany, we are holding this unique premiere in aid of the TRIBUTE TO BAMBI charity, and this means that we can allow several thousand fans to celebrate together with us and the stars of the film."
"O2 stands for more than just smartphones and tariffs," says René Schuster, CEO of Telefónica Germany. "Together with Sony Pictures we will be providing first-class entertainment with probably the biggest film premiere in Germany." Whoever wants to be there when the stars of Men in Black finally hunt aliens again after 10 years, should act fast. O2 customers can secure a ticket at, and O2 will add the second one for free. Sony Pictures and Telefónica Germany will be donating the entire proceeds to the TRIBUTE TO BAMBI charity of the Hubert Burda publishing company. Further information can be found at Ticket sales begin there from 12 April.

Video @ YouTube

Note for journalists:

The accreditation documents for the red carpet will be sent on Monday 23 April via the press server at Sony Pictures (register at
In Men in Black TM 3, Agents J (Will Smith) and K (Tommy Lee Jones) are back... in time. J has seen some inexplicable things in his 15 years with the Men in Black, but nothing, not even aliens, perplexes him as much as his wry, reticent partner. But when K's life and the fate of the planet are put at stake, Agent J will have to travel back in time to put things right. J discovers that there are secrets to the universe that K never told him -- secrets that will reveal themselves as he teams up with the young Agent K (Josh Brolin) to save his partner, the agency, and the future of humankind. In cinemas from 24 May 2012 in 3D Images and text material about MEN IN BLACK 3 are available for download at Press contact: S&L Medianetworx GmbH Renate Till Tel: +49 (0)89 23684917 Telefónica Germany GmbH & Co. OHG and its brand O2 belong to Telefónica Europe and are part of the Spanish telecommunication group Telefónica S.A. The Company offers its German private and business customers postpaid and prepaid mobile telecom products as well as innovative mobile data services based on the GPRS and UMTS technologies. In addition, the integrated communications provider also offers DSL fixed network telephony and high-speed internet. Telefónica Europe has more than 58 million mobile and fixed network customers in Great Britain, Ireland, the Czech Republic, Slovakia and Germany.
TRIBUTE TO BAMBI Foundation Children are our future. They should not be marginalized. They should be at the core of our society. The TRIBUTE TO BAMBI Foundation provides year-round support to charitable and benevolent organisations that receive very little or no state funding and aims to realise aid projects for children who are socially disadvantaged or in need. The focus is not only on eliminating material deficits. The TRIBUTE TO BAMBI Foundation also strives to relieve emotional poverty and help children for whom affection, individual support and love are foreign concepts. Sony Pictures and Telefónica Germany will support the TRIBUTE TO BAMBI Foundation with a generous donation: all proceeds from the Germany premiere of MEN IN BLACK 3 will benefit the TRIBUTE TO BAMBI Foundation.