netzclub promotional campaign: new testimonials and sponsoring to support brand image

-From Mr Flatman to the Vorteilsgöttin: five testimonials explain netzclub
-Spotlight on digital channels: web portal re-launch, videos and viral films
-Sponsoring: "AXN reporter on Angst-Lust-Tour" starts in August
MUNICH. Telefónica Germany begins a marketing campaign for its ad-supported prepaid tariff, netzclub. The goal is to push the brand image and to increase awareness. The core elements of the campaign are new testimonials and sponsoring.
Telefónica Germany's new marketing campaign for the ad-supported netzclub prepaid tariff is targeted to the Smartphone-savvy generation of 18- to 35-year-olds. The product offering gives the customers what they want in mobility, flexibility and special offers - and all at attractive prices. "With netzclub, we have provided one of the first ad-supported prepaid tariff offerings in Germany," says Michiel van Eldik, Managing Director of Wholesale & Partner Management at Telefónica Germany. "We are already seeing a lot of success with netzclub. Intensifying our promotional activities further strengthens our market position".
Five new characters give charming descriptions of the tariff and explain netzclub's advantages. It wouldn't happen without "Ms SIM", the free prepaid card or the "Dynamische Drei", who have a firm grip on mobile communications costs. "Mr Flatman" lives by the motto "free Internet for everyone". The "Vorteilsgöttinnen" provide both attractive offers and a touch of glamour. The focus is the netzclub "customer", always on the go and always online.
There is also a new design and a new look for the web portal www.netzclub.net, featuring an increased amount of video content. The web portal explains everything about the netzclub tariff, its special bonuses and offers. There are also short video clips to answer customer questions and viral videos on the Internet. netzclub is the main sponsor of Sony Pictures Television's action and entertainment station AXN's "AXN reporter on Angst-Lust-Tour". The tour is being accompanied by netzclub with a viral campaign on Facebook, by text and e-mail. Actor and comedian Florian Simbeck looks for true action heroes and will compete against Germany's bravest in daring disciplines. The application phase starts on 20 July at axntv.de/reporter. The tour starts on 17 August in Berlin, where Florian Simbeck will compete against contestants in the base flying competition at Alexanderplatz. He will be challenging contestants to take part in sky running from the height of 40 meters on 2 September in Munich. The finale is a bungee jumping competition from a port crane in Hamburg on 16 September. The duels will be televised exclusively on AXN from 27 August.
netzclub is the prepaid tariff from Telefónica Germany that is financed through advertising. In addition to free mobile Internet, netzclub also offers affordable voice and text rates. Customers also receive special offers from various brands and products directly to their smartphones, which allow them to benefit from vouchers or offers for things such as games, music or lifestyle products. 'AXN reporter on Angst-Lust-Tour' is a cooperation between Sony Pictures Television's action and entertainment station AXN and angst-lust by Jochen Schweizer. The tour's main sponsor is netzclub. Telefónica Germany GmbH & Co. OHG, together with its O2 brand, is part of Telefónica Europe and is a company of the Spanish telecommunications group Telefónica S.A. The company offers both its private and business customers in Germany post- and prepaid mobile communications products, along with innovative mobile data services on the basis of GPRS, UMTS and LTE technology. As an integrated communications provider, the company also offers DSL landline telephony and high-speed Internet services. Telefónica Europe has more than 105 million mobile and landline customers in Spain, the United Kingdom, Ireland, the Czech Republic, Slovakia, and Germany.