DGAP-News: Telefónica Deutschland Holding AG: Telefonica Deutschland launches its new O2 Blue tariff portfolio in March and will bring LTE to all high speed areas by mid 2013

DGAP-News: Telefónica Deutschland Holding AG / Key word(s): Product Launch Telefónica Deutschland Holding AG: Telefonica Deutschland launches its new O2 Blue tariff portfolio in March and will bring LTE to all high speed areas by mid 2013 25.02.2013 / 18:34
25 February 2013 Telefónica Deutschland launches its new O2 Blue tariff portfolio in March and will bring LTE to all high speed areas by mid 2013 MUNICH. Telefónica Deutschland redesigns completely its tariff portfolio: the new O2 Blue is coming on 1 March. The four options differ mainly by data volume. Users will now be able to make calls and send texts to all German networks for free with each of the smartphone rates. 'With the new O2 Blue rates we are getting rid of the telephone minute. After O2 Genion and O2 o, we're starting the third revolution in German mobile communications,' René Schuster, CEO of Telefónica Germany, says. 'We are the first German network operator that is gearing its entire rate portfolio towards the data needs of its customers. Calls and SMS are unlimited with all rates.' For the high-speed rate O2 Blue All-In XL with 5 GB at full LTE speed, there is even 14 days of surfing abroad and two multicards for laptops and tablets included for less than 50 euros. The O2 Blue All-In L includes 7 days of data usage abroad in the EU in addition to 2 GB of data volume at full speed. A landline number is included with every rate so that O2 customers can be reached inexpensively. Rates can be booked online, via the hotline and in all O2 shops. There's also the new O2 Blue for the self-employed, freelancers and entrepreneurs with special advantages. Those who cleverly combine their mobile and landline products will save up to an additional 10 euros per month with the combo offer. Customers will find the right smartphone at O2 My Handy. With the HTC One they'll get for example a high-end LTE device for just 661 euros that also includes a free pair of Beats by Dr. Dre headphones valued at 99 euros. More information about the new O2 Blue is available at: www.o2.de/blue and www.o2business.de/blue In 2013, O2 customers in all high-speed areas across Germany will benefit from super-fast mobile Internet. Munich and Berlin go live on 31 March, with Hamburg, Düsseldorf, Duisburg and Essen to follow in the second quarter. In parallel, the LTE network is being strengthened in the already developed high-speed areas Frankfurt, Cologne, Nuremberg, Dresden and Leipzig. 'Alongside the roll-out, the development in the LTE network is a key priority this year,' says René Schuster, CEO of Telefónica Deutschland. 'VoLTE represented a breakthrough for us under real conditions, allowing us to offer customers best sound quality and reliability for their calls in the future.' The new O2 Blue rates at a glance
O2 Blue O2 Blue O2 Blue O2 Blue 
 All-In S All-In M All-In L All-In XL
Basic charge 19.99 euros 29.99 euros 39.99 49.99 
 euros euros 
Calls within the network / to Flat rate Flat rate Flat rate Flat rate
the German landline network / 
to other German networks 
SMS to all German networks Flat rate Flat rate Flat rate Flat rate
Data volume 50 MB 500 MB 2 GB 5 GB 
Max. speed 3.6 Mbit/s 7.2 Mbit/s 50 Mbit/s 50 Mbit/s
 (from 50 (from 500 (from (from 2GB
 MB 32 MB 32 2GB32 32
kbit/s)
 kbit/s) kbit/s) kbit/s) 
Mobile network 3G 3G 4G (LTE) 4G (LTE) 
Landline number included included included included 
EU data roaming - - 7 days 14 days 
 per year per year 
 free of free of 
 charge charge 
Additional multicard 4.99 4.99 1 included 2
included
 euros/month euros/month 
Without a contract term 4.99 4.99 4.99 4.99 
 euros/month euros/month euros/ euros/ 
 month month
O2 Blue All-In S O2 Blue All-In O2 Blue All- 
 M In L 
Surf-Upgrade S (upgrade to 9.99 euros - - 
300 MB) (max. 7.2 Mbit/ 
 s) 
Surf-Upgrade M (upgrade to 19.99 euros 9.99 euros - 
1 GB, 1 additional (max. 21.1 (max. 21.1 
multicard) Mbit/s LTE) Mbit/s LTE) 
Surf-Upgrade L (upgrade to 29.99 euros 19.99 euros 9.99 
3GB, 2 additional (max. 50 Mbit/s (max. 50 Mbit/ euros(max. 50
multicards) LTE) s LTE) Mbit/s LTE)
Rate upgrade Exclusively for the self-employed, freelancers and entrepreneurs
O2 Blue O2 Blue O2 Blue O2 Blue 
 All-In S All-In M All-In L All-In XL
 Professio- Professio- Professi- Professi-
 nal nal onal onal 
Basic monthly fee 16,80 25,20 33,61 42,01 
 [19,99] [29,99] [39,99] [49,99] 
 euros euros euros euros 
Calls within the network / to Flat rate Flat rate Flat rate Flat rate
the German landline network / 
to other German networks 
SMS to all German networks Flat rate Flat rate Flat rate Flat rate
Data volume 50 MB 500 MB 2 GB 5 GB 
 
Max. speed 3,6 Mbit/s 7,2 Mbit/s 50 Mbit/s 50 Mbit/s
 (from 50 (from 500 (from 2 (from 2 
 MB 32 MB 32 GB 32 GB 32 
 kbit/s) kbit/s) kbit/s) kbit/s) 
Mobile network 3G 3G 4G (LTE) 4G (LTE) 
Landline number included included included included 
EU data roaming - - 7 days 14 days 
 per year per year 
 free of free of 
 charge charge 
Additional multicard 4.99 4.99 1 included 2
included
 euros/month euros/month 
Without a contract term 4.99 4.99 4.99 4.99 
 euros/month euros/month euros/ euros/ 
 month month
Advantages for the self-employed:
Landline included included included included 
number, 
nationw- 
ide 
Multica- No No connection fee No connection No connection 
rd connection for new fee for new fee for new 
advantage fee for activation from activation from activation from 
 new 2nd SIM card 2nd SIM card 2nd SIM card 
 activation onward + 10-15% onward + 10-15% onward + 10-15% 
 from 2nd discount on basic discount on discount on 
 SIM card charge/month basic charge/ basic charge/ 
 onward month month 
Voice - 60 minutes 90 minutes 120 minutes 
interna- included to EU, included to EU, included to EU, 
tional Switzerland, Switzerland, Switzerland, 
 Turkey, Ukraine, Turkey, Ukraine, Turkey, Ukraine,
 Russia and North Russia and North Russia and North
 America America America 
Hardware - 50,42 [60,00] 67,23 [80,00] 84,03 [100,00] 
advantage euros euros euros 
(in (carried out over (carried out (carried out 
combina- 24 months via over 24 months over 24 months 
tion with phone bill) via phone bill) via phone bill) 
a MyHandy 
contract)
Further information: Investor Relations Telefónica Deutschland Georg-Brauchle-Ring 23-25 D-80992 Munich t +49 (0)89 2442-1010 f +49 (0)89 2442-2000 e IR-Deutschland@telefonica.com www.telefonica.de/investor-relations End of Corporate News
25.02.2013 Dissemination of a Corporate News, transmitted by DGAP - a company of EquityStory AG. The issuer is solely responsible for the content of this announcement. DGAP's Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de
Language: English Company: Telefónica Deutschland Holding AG Georg-Brauchle-Ring 23-25 80992 München Germany Phone: +49 (0)89 24 42 0 Internet: www.telefonica.de ISIN: DE000A1J5RX9 WKN: A1J5RX Listed: Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr in Berlin, Düsseldorf, Hamburg, München, Stuttgart End of News DGAP News-Service
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