Telefónica Germany to tie Activities in Marketing and Service&Sales Units for all Customer Segments

-Michiel van Eldik to be Chief Marketing Officer
-John McGuigan to be Chief Service & Sales Officer
MUNICH. From now on, Telefónica Germany will manage all marketing as well as service and sales activities across all brands and customer segments. Michiel van Eldik will lead the new central marketing business unit as Chief Marketing Officer and John McGuigan will manage the service and sales division as Chief Service & Sales Officer. Both will directly report to René Schuster, CEO Telefónica Germany.
Bundling all activities for consumer and commercial customers as well as wholesale partners enables Telefónica to better align products and services with the changing customer habits and to bring them faster to market. "The growing demand of data tariffs and the increasing spread of LTE are leading to new dynamics within the telecommunications business," says René Schuster, CEO Telefónica Germany. "With Michiel van Eldik and John McGuigan we have two very senior and long time Telefónica managers, who know the German and European market well and will prepare our company for the future."
Michiel van Eldik has more than 18 years of experience within telecommunications. As General Manager he has last been responsible for the wholesale and partner division. Prior to that, he had controlled the launch and the management of numerous growth initiatives in segments as E-Health, Security und Financial Services as Group Director New Business & Innovation of Telefónica S.A.. Before that, the Dutch native was working for the former Telefónica O2 in UK and was amongst others guiding the Integration of O2 into Telefónica. Prior to his function at Telefónica, Michiel has held positions at AirTouch, FirstMark and Siemens.
John McGuigan has been General Manager Consumer Sales at Telefónica Germany since 2011. Before that, he has led the organization of Telefónica Slovakia as CEO. McGuigan has been working with the Telefónica Group since 2007 and was responsible fort he customer service at Telefónica UK.
Telefónica Deutschland Holding AG, listed at the Frankfurt Stock Exchange in the Prime Standard, and its wholly-owned, operationally active subsidiary Telefónica Germany GmbH & Co. OHG belong to Telefónica Europe and are part of the Spanish telecommunication group Telefónica S.A. The company offers its German private and business customers post-paid and prepaid mobile telecom products as well as innovative mobile data services based on the GPRS, UMTS and LTE technologies with its product brand O2. In addition, the integrated communications provider also offers DSL fixed network telephony and high-speed Internet. Telefónica Europe has more than 103 million mobile and fixed network customers in Spain, Great Britain, Ireland, the Czech Republic, Slovakia and Germany.