First partner campaign with iPhone 6: New opportunities that inspire
What to do when your child won’t sleep? The father in the TV clip of the O2 campaign needs a quick solution for his son’s sleeping problems. The mother is not at home – and yet, a clever idea helps her to be there for her family at home: Using her iPhone 6, she takes a slow-motion video in 240 frames per second of a flock of sheep jumping around in a field. This is made possible by the technology of the new Apple smartphone. Via the high-speed 4G network from O2, she sends the video home and onto Dad’s smartphone in next to nothing. This way, she provides her husband with a sensational slow-motion source for his son to count sheep.
Munich | The best ideas are brought about by new opportunities. In the first partner campaign with iPhone 6 in Germany, O2 depicts what these ideas might be. The corresponding television commercial features a mother who is inspired by her iPhone 6 and the fast 4G internet from O2 to come up with a particularly creative sleeping aid for her son.
High-resolution content: Sent in high speed via O2 4G
“The aim of our TV campaign is to show our customers how they can creatively apply our digital means to make their every-day lives easier,” says Peter Rampling, Managing Director B2C at Telefónica in Germany. “All they need is an iPhone 6, a fast 4G connection from O2 and a matching tariff – the inspiration will follow by itself.” After all, the right technology can inspire ideas that will turn even a sleeping-aid classic into a state-of-the-art bed-time story. You can watch the video online at o2.de/youcando and on television from 17th November. Marking the start of the campaign, the new iPhone 6 is available from O2 in an attractive special offer in combination with the O2 Blue All-in L. For 49,99 Euros it includes 3 gigabytes for high-speed fun surfing the web with up to 50 Mbit per second, as well as an all-net flat rate for calls and texts to all networks.
|Telefónica Deutschland Holding AG, listed at the Frankfurt Stock Exchange in the Prime Standard, and its wholly-owned, operationally active subsidiaries Telefónica Germany GmbH & Co. OHG and E-Plus Mobilfunk GmbH & Co. KG is part of the Spanish telecommunication group Telefónica S.A. headquartered in Madrid. The company offers its German private and business customers post-paid and prepaid mobile telecom products as well as innovative mobile data services based on the GPRS, UMTS and LTE technologies with its product brands O2 and BASE as well as several second and partner brands. In addition, the integrated communications provider also offers DSL fixed network telephony and high-speed Internet. With a significant presence in 24 countries and a customer base of more than 313 million accesses, Telefónica is one of the largest telecommunications companies around the world.|