Telefónica awards its media agency tender for Europe to Grupo Publicis' Zenith
MADRID. After a media agency selection process, Telefónica has chosen Zenith of Grupo Publicis to manage its investment in advertising in O2's five European markets: the UK, Ireland, Germany, the Czech Republic and Slovakia.
The sole contract guarantees more efficient planning, coordination and coherence in its media advertising efforts in Europe. It also allows greater optimisation of media advertising spend in the five European markets where Telefónica operates under the O2 brand. Zenith's footprint and capacity, with local teams in each of these countries, as well as the quality of its service were decisive in the final assessment. With this tender, Telefónica's Global Marketing division has aligned its European media agency policy regionally, as it did recently in Spain and Latin America.
|About Telefónica Telefónica is one of the largest telecommunications companies in the world in terms of market capitalisation. Its activities are centred mainly on the fixed and mobile telephony businesses with broadband as the key tool for the development of both. The company has a customer base of more than 273 million customers around the world. Telefónica has a strong presence in Europe and Latin America, where the company focuses an important part of its growth strategy. Telefónica is a 100% listed company, with more than 1.5 million direct shareholders. (www.telefonica.com).|