The mobile revolution just started

Telefónica Germany at Communication World

MUNICH. Mobile devices are turning our lives on their heads, as the triumphant march of smartphones and tablets around the world opens the door to advances in the private sphere and in the world of business. "We are currently in the midst of a mobile revolution", said Johannes Pruchnow, Managing Director Business at Telefónica Germany, as he opened the Communication World trade show on Tuesday. In his keynote speech he outlined the profound upheavals that the mobile revolution has already triggered and what can still be expected.
Johannes Pruchnow
More than 14 million people in Germany already access the mobile Internet from smartphones, tablets and surf sticks - and this presents huge opportunities for companies. This is also shown by a new study commissioned by Telefónica Germany from the St. Gallen market research institute The Refresh Company: 69 percent of business mobile users questioned said that the arrival of smartphones had opened a new era in business communication and the organisation of work. Almost 67 percent said that their work had dramatically improved in terms of flexibility and efficiency. But there is still work to do: 58 percent of respondents said that they could operate far more productively if their employers equipped them with the latest devices and usage options. "The revolution is not an apple that falls when it is ripe. You have to make it fall," said Johannes Pruchnow, aptly quoting the leader of the Cuban revolution Che Guevara. In his keynote speech, he also named automaticmachine-to-machine communication (M2M) and mobile payment as important growth areas in mobile communication. Market observers expect that M2M will lead to more than 50 billion networked devices in less than ten years. These will include digital cameras that upload photos to the Internet as they are taken and intelligent electricity meters, or complete "smart cities" in which traffic flow and energy consumption are controlled by intelligent networks. The financial industry is also undergoing a revolution, explained Pruchnow: in the future, financial transactions will be processed via smartphones, which will replace credit cards as a payment method. Four million Germans already use their mobiles when shopping. Global sales through mobile payments amounted to around 86 billion US dollars in 2011. Besides the opportunities promised by the mobile revolution, Pruchnow also stressed the challenges for companies. These include the "consumerization", since almost 64 percent of study respondents first try out new technologies privately and then want to use them for their work. "This sends companies' IT departments into a real sweat," said the Managing Director of Business. To download more of Johannes Pruchnow's predictions about the mobile revolution or to listen to them on the Communication World radio service visit www.messe-muenchen-media.de/ccw
Telefónica Germany GmbH & Co. OHG and its brands O2 and Alice belong to Telefónica Europe and are part of the Spanish telecommunication group Telefónica S.A. The Company offers its German private and business customers postpaid and prepaid mobile telecom products as well as innovative mobile data services based on the GPRS and UMTS technologies. In addition, the integrated communications provider also offers DSL fixed network telephony and high-speed internet. According to a network test by "connect" magazine (edition 12/10), the O2 network is top of the list when it comes to reliable file downloads and champion in the telephony category. In the overall result the company is on second position. "Kundenmonitor Deutschland 2011" honoured Telefónica Germany as the network operator with the most satisfied mobile phone customers in the German market for the fifth time in a row. Telefónica Europe has more than 57 million mobile and fixed network customers in Great Britain, Ireland, the Czech Republic, Slovakia and Germany.

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Johannes Pruchnow Managing Director Business at Telefónica Germany 240 dpi online