SMS Marketing catapults Cleverlize App on Rank 1 in App Store
To boost the number of users of the Cleverlize App, the Wayra Startup conducted a Mobile Messaging campaign with Media Services. Thanks to our exact targeting abilities, Cleverlize was able to only contact higly relevant O2 customers and promote their app among them. The SMS contained a link that directed the customers to the relevant app stores, where they could immediately download the free e-learning app - without media disruption.
Dr. Lukas Steinbacher, CEO and Co-Founder of Cleverlize (right), is convinced: "Rank 1! We were more than surprised to see our App reaching rank 1 in the Apple app store in the category education only one hour after the SMS campaign's start. SMS-Service: WE LIKE!" Cleverlize enables private individuals, teachers and educators to take advantage of the digital world's potentials. Anyone can create small education units within the app and invite others to learn from their knowledge. Simple and convenient on their smartphone. Cleverlize is one of the start-up projects supported by the Wayra Academy in Munich. The project aims to find and support young talents within the world of digital communications and help them bring their innovative ideas to market.