Mobile Messaging: Danone Activia

Push SMS generated more competition participants than any other media channel

In the context of the International Women's Day 2013, Activia Créme Genuss invited women to take part in their competition and nominate their personal "Everyday Heroine". The winners were voted by the community on the Activia website and got an exclusive cover shoot for the German magazine "Freundin".
"We are more than delighted with outcome of our campaign with O2 Media Services - it surpassed all our expectations." Stefanie Schweinhardt, Media Manager Danone GmbH To maximise the number of attendees for their competition "Everyday Heroine", Danone Chose to Partner with Media Services by integrating Push-Messaging into the media mix. Our exact targeting enabled to precisely approach relevant customers among the O2 customer base. Via Push-SMS we invited them to take part in the Danone Activia competition. The SMS contained a link to the promotion's mobile landingpage where customers could easily register by uploading a photo. The Media Services SMS generated more attendees than any other media channel.
Our post-campaign analysis additionally proved its effectiveness.