A year ago, Telefónica Deutschland founded its subsidiary for data-based business models:
Telefónica NEXT. Plenty has happened since then: The corporate start-up has now
conducted data analyses for transport planning in five German cities, it is strengthening
bricks-and- mortar retail and thus German city centres with its analytical expertise, and it has
made the alpha version of its “Geeny” IoT platform for end-user applications available to
developers and companies. We take a look back.
Telefónica Deutschland expands its mobile business portfolio, offering even more data volume starting 18 September. With up to 30 GB of monthly high-speed data volume, this leaves virtually no limits to working efficiently on the move. Effective of the same day, Telefónica Deutschland expands its portfolio by the new O2 Business Basic tariffs for companies whose employees require only small amounts of data. The focus of the flexible voice tariff is on calls. Business customers can customize their O2 Business Basic tariffs thanks to a wide range of options – from smartphones to extra data volume.
Large cities are faced with constantly increasing pollution. But before cities can take specific measures against this problem, they first have to know where pollution is especially high. To this end, they require extensive data. As part of a pilot project in Nuremberg, for the first time, a method was developed that enables the analysis of traffic flows, and subsequently of air quality, using anonymised mobile network data. The approach is promising, which is why the methodology will be further developed in a follow-up project.
As part of its digital transformation, Telefónica Deutschland, with its start-up Telefónica NEXT, is advancing the Internet of Things (IoT) for end consumers. At CeBIT, Telefónica NEXT for the first time presents a number of concrete products that are made smart by the specifically developed IoT software platform “Geeny.”
The digital transformation is a central theme of CeBIT 2017. For Telefónica Deutschland, as a driver of digitization and the largest mobile communications provider on the German market by number of customers, CeBIT is the perfect place to present the company’s visions and products under the motto “#DesigningDigitalLives.” This is why, for the first time in ten years, Telefónica Deutschland returns to the show with a large-scale stand.
The overburdening of city transport systems is becoming an increasing challenge. But before cities can take concrete action, they need to gather precise traffic data. This is often very time consuming and expensive. A study by the Fraunhofer Institute for Industrial Engineering IAO in cooperation with Telefónica NEXT and the data analysis specialist Teralytics found that mobile network data can make a positive contribution to transport planning.