O2, the core brand of Telefónica Deutschland, is setting a visible sign for diversity and tolerance today for the European Championship match. Starting at 9 p.m., the 37th floor of the O2 Tower, the tallest building in Munich at 146 meters, will shine in rainbow colors from all sides. In this way, the company makes a visible statement that will shine in the Munich night sky from sunset onwards. In addition, the O2 logos on the O2 Tower will be presented in rainbow colors by laser.
Telefónica Deutschland / O2 is one of eleven companies headquartered in Germany to be included in the highly regarded Bloomberg Gender-Equality Index (GEI). It thus provides a good example of the transparent promotion of equal opportunities for women in the workplace, backed up by clear ambitions and key figures. And an international McKinsey & Company study from 2020 shows how important this is for corporate success: companies with high gender diversity are 25 percent more likely to be profitable than average.