In the course of digitization, companies are generating great amounts of data. At the same time, the importance of data protection is rising as a result of the EU General Data Protection Regulation (GDPR). This raises the question of how companies can use Big Data in a legally compliant manner and in the interests of their customers. Telefónica NEXT sees the anonymization of data as an opportunity for the data economy. Therefore, the corporate start-up developed a TÜV-certified anonymization process. Analyses from anonymized mobile network data currently support traffic planning in Germany among others. Telefónica NEXT now also offers this procedure to other companies for their data, for example from the banking or insurance sector.
Mobility data, data analysis, big data – these terms are all rather abstract.
With “So bewegt sich Deutschland” (How Germany moves), Telefónica NEXT has created an interactive map that takes the data and uses it to visualise nationwide traffic flows. The aim is to bring to life the findings for mobility and transport planning in Germany that cities, transport companies and other interest parties can obtain from anonymised mobile network data. Among other things, it includes regional insights on topics such as commuter behaviour and morning departure times for Hamburg, Berlin and Munich.