"The mobile internet is gaining speed in the business sector because small and mid-sized firms are recognising the benefits of mobile data communication," noted Johannes Pruchnow, Director of Business & Wholesale Services at Telefónica O2
Germany, at the CeBIT trade show. "The reasons for this are improved and faster data networks and the fact that there are now tariffs suitable for mobile internet for companies," Pruchnow said. Telefónica O2
Germany launched its new O2
on mobile tariff at the beginning of the year. It provides business customers with a flat rate for calling into all national networks as well as unlimited usage of the mobile internet.
The study found that business-related mobile internet usage centres primarily around data synchronisation (51 percent), browser usage and mobile internet applications (47 percent) and email (45 percent). Smartphones are growing more and more popular with companies, and at this point are as frequently used for mobile data services as laptops.
Trend towards integrated offers
One important trend among business customers: bundled offers for mobile and landline telecommunication services. Half of all companies (55 percent) surveyed for the study are interested in having landline and mobile services from one source. This is not just a question of cutting costs (69 percent), but also in achieving more transparency for telecommunications expenditures (68 percent). More than one in two companies (57 percent) also indicated that they are interested in the benefits of having one central contact partner for integrated telecommunication services.
Network quality a major factor
The survey claims that network quality is also an important factor for corporate decision makers when it comes to telecommunication services. Two-thirds of all companies (73 percent) cited a powerful network for the use of mobile internet applications as the most important criteria in picking a mobile service provider. Costs (67 percent) and service quality (62 percent) were also given top priority. "For companies in particular it's important that they can rely on first-class data delivery for their mobile internet use," Pruchnow explained. Telefónica O2
Germany has invested three billion euros in expanding its network in recent years and now possesses one of the most modern data networks in Europe. As stated by Pruchnow: "Our goal is to be the provider of choice for companies when it comes to mobile internet."
For more information about the business rates offered by Telefónica O2
Germany, please visit www.o2business.de