Promotion Pad from O2:

new cloud solution makes digital advertisement in stores simple

-Digital signage for retail and traders
-Three attractive product packages for a monthly bundle price
-Simple installation by plug & play, no previous knowledge required
MUNICH. Telefónica in Germany develops further business areas. Telefónica Digital, the sector for innovations, has now presented a new product which recombines cloud technology and mobile communications into a new way of advertisement: With O2's Promotion Pad e.g. retailers, restaurateurs, gas stations, or hotels can present their offers, information for customers or news on digital screens in their sales area. It is ready for immediate order at www.o2business.de/promotionpad. Operating it is absolutely simple: O2 offers a user-friendly complete solution for digital signage at a monthly bundle price.
The contents of the digital screens refresh automatically via mobile phone network. They are controlled by a simple content management system that can be operated on a website from any internet access in the world. With this ad configurator every retailer can present their advertisement without previous knowledge professionally and strikingly without requiring installation. O2's Promotion Pad is either available with a screen size of 15 or 21.5 inches or as a media player to be connected to existing screens of any size. The activation of the O2 Promotion Pad follows three easy steps: Unpack, switch on, get started. The O2 Promotion Pad will be simply connected to an electrical outlet and then it continuously receives the latest contents via its provided M2M SIM card. The displayed information can be easily created by the shop owner with the ad configurator: There are more than 250 professional templates for various business areas as well as contents on a daily basis from partners like Tagesschau, TV Spielfilm, Wetter.com, Wissen.de and News.de available on www.promotionpad.de. Creating the contents and subsequently transferring them to the Promotion Pad does not require installation or extra training. "Small and independent retailers in particular are affected by the competition with big chain stores and the upswing of online traders", said Peter Rampling, Head of Telefónica Digital in Germany, Czech Republic, and Slovakia. "With the O2 Promotion Pad we help traders to improve their business, to position themselves better and to address their customers in a more direct way. There are no limits set to the creativity of advertisement with the Promotion Pad. Furthermore, digital signage does not only offer the possibility to implement productive advertisement and contents but it adds more optical value to retail shops as well."
Telefónica offers the O2 Promotion Pad as bundle package with hardware and service: In addition to the screen this also includes the M2M SIM card with a monthly data volume of 1,000 Megabyte as well as the access to the online ad configurator with over 250 templates to create professional ad contents. The minimum contact period for the service amounts to 24 months. It is only available in combination with the hardware which is adjusted to the service. The O2 Promotion Pad comes in three different variations: Customers can choose between the version L with a screen size of 21 inch, and the version M with 15 inch. The smallest version S with a media player can be used for already existing screens or TVs. Orders can be placed on the website http://www.o2.de/promotionpad and the hardware is available via MyHandy in 24 monthly installments.
Telefónica Deutschland Holding AG, listed at the Frankfurt Stock Exchange in the Prime Standard, and its wholly-owned, operationally active subsidiary Telefónica Germany GmbH & Co. OHG belong to Telefónica Europe and are part of the Spanish telecommunication group Telefónica S.A. The company offers its German private and business customers post-paid and prepaid mobile telecom products as well as innovative mobile data services based on the GPRS, UMTS and LTE technologies with its product brand O2. In addition, the integrated communications provider also offers DSL fixed network telephony and high-speed Internet. Telefónica Europe has 102 million mobile and fixed network customers in Spain, Great Britain, Ireland, the Czech Republic, Slovakia and Germany.