The new network from O2

MUNICH. Following network expansion and the investment of just under four billion Euros, Telefónica O2 Germany is making the new network the focal point of a separate campaign for the first time. The connect network test 2009 already ranked O2 on the level with the networks of the other two major providers in the German market.
"We have not been resting on our laurels and we are continuing to invest in the expansion of the O2 network for our customers, above all in the promising area of mobile data transfer," says André Schloemer, Vice President Brand Management at Telefónica O2 Germany. "More Network" is thus also the message of the campaign, which is not only intended to reflect the status quo but is also a promise from O2 to its customers. "More Network" does not simply stand for better reception and greater availability. "More Network" is also the promise to be ready for future technologies right now. In wide landscape motives the focus therefore lies on network coverage, performance and the quality of the O2 network. The campaign will appear nationwide in out-of-home media, as well as with four regionalised motifs in the cities of Munich, Frankfurt, Cologne and Düsseldorf. The agency VCCP has also developed a special icon for the campaign, combining the signal reception bar that everyone knows from their mobile phone and the word "More" to create a key visual. The campaign launch date is today. The campaign will be supported by its own online presence at www.o2.de/mehrnetz. On this website O2 provides background information about its network expansion. This will be followed in due course by more details on the topic for business clients, as well as interactive online and offline measures that are intended to make the performance of the network real for customers.
Client: Telefónica O2 GermanyAgency: VCCP Berlin
André Schloemer (Vice President Brand Management)Lars Wohlnick (CD Art)
Tim Alexander (Head of Branding, Brand Strategy, Brand & Trade Communication)Oliver Frank (CD Text)
Chaichana Sinthuaree (Senior Brand Manager)Sebastian Oehme (Text), Michael Milczarek (Art Director)
Jana Strauss (Brand Manager)Astrid Thomsen (Beratung), Florian Springmann (Beratung)
Telefónica O2 Germany GmbH & Co. OHG belongs to Telefónica Europe and is part of the Spanish telecommunication group Telefónica S.A. The Company offers its German private and business customers postpaid and prepaid mobile telecom products as well as innovative mobile data services based on the GPRS and UMTS technologies. In addition, the integrated communications provider also offers DSL fixed network telephony and high-speed Internet. Telefónica Europe has 54 million mobile and fixed network customers in Great Britain, Ireland, the Czech Republic, Slovakia and Germany.