Telefónica becomes a corporate name in Germany

-New company name, Telefónica Germany
-O2 product brand for private and business customers
MUNICH. Telefónica O2 Germany gets a new name. Following completion of the integration of fixed network service provider HanseNet, the company will change its name on 1st April 2011. The new name will be Telefónica Germany. The company bearing the familiar O2 brand has already been part of the global Telefónica Group, which employs more than 264,000 people in 26 countries, since 2006.
In the course of this year the new corporate brand will be introduced in all the countries making up Telefónica Europe. Germany is the first country in the Group to make the changeover. "We have belonged to Telefónica for exactly 5 years and we cooperate very closely in all sorts of areas," explains René Schuster, CEO of Telefónica O2 Germany. "With our new name we are once again making it clear that we are part of one of the world's biggest telecommunications companies." "Whether it be in research, development or even our social involvement, we see many Telefónica elements in our work every day," says Matthew Key, CEO of Telefónica Europe. "The new name is the rational step to take in order to present ourselves as a strong unit." Nothing will change for the company's customers. O2 will still remain the powerful brand for all products and services in both the private and the business customer sectors. Only the business with major multinationals will in future be conducted under the name Telefónica.
Telefónica O2 Germany GmbH & Co. OHG belongs to Telefónica Europe and is part of the Spanish telecommunication group Telefónica S.A. The Company offers its German private and business customers postpaid and prepaid mobile telecom products as well as innovative mobile data services based on the GPRS and UMTS technologies. In addition, the integrated communications provider also offers DSL fixed network telephony and high-speed internet. Telefónica Europe has about 55 million mobile and fixed network customers in Great Britain, Ireland, the Czech Republic, Slovakia and Germany.