Think Big

Telefónica employees give the Jugendhaus Alsterdorf a new lick of paint

HAMBURG. As part of the start to the nationwide Think Big initiative, aimed at supporting youth activities, employees from the Telefónica Germany office in Hamburg helped young people in Alsterdorf with the renovation of their youth club. The idea of renovating the club came from the young people themselves. With Think Big, Telefónica Germany aims to inspire as many young people as possible to make their own projects a reality and thus actively shape their own future.
Under the motto "My neighbourhood. My idea" and with the patronship of Germany's minister for families Kristina Schröder, Telefónica Germany is calling on young people to get involved in projects in their own neighbourhoods. Along with the German Children and Youth Foundation (DKJS), using the company has launched a platform on which young people can present their ideas for projects. Telefónica and DKJS support selected projects with funding and specialist and pedagogical coaching. Telefónica employees are on hand to supply advice and support to the project makers. To provide organisation, coordination and quality assurance for the employees' participation, Telefónica Germany and the UPJ Corporate Citizenship Network have set up an employee service office. As a first step for the initiative young people and Telefónica Germany employees gave the Jugendhaus Alsterdorf youth club a new lick of paint. Following that there was a barbecue, which gave those who participated a chance to recover from the day's efforts in good company. The youth club offers 12 to 27 year-olds with an immigrant background social-pedagogical assistance and space for leisure activities. Andreas Salacki, Head of Customer Care at Telefónica Germany: "It was fun to work with the young people and to see how much effort they put into bringing their leisure centre up to scratch. We were happy to follow their lead." The aim of Think Big is to support 300 projects this year, thus reaching 5000 young people. Further information on Think Big is available at:
Think Big is a social programme set up by Telefónica Europe. It was developed in collaboration with the Fundación Telefónica and builds on the latter's globally recognised expertise in social and cultural issues. The Fundación Telefónica was founded in Spain in 1998 with the goal of creating sustainable structures for social and cultural projects at all companies in the Telefónica Group. Many Telefónica employees have already taken part in the trust's Proniño programme, which supports schooling and training for more than 163,000 children in South America. In Germany, Think Big 2010 was organised in partnership with the DKJS and the prominent support of Kool Savas. It gave young people interested in media the chance to develop their own ideas for music videos to accompany the new Kool Savas song. At the same time, the Media College on Tour visited around 27 selected youth centres throughout Germany. Telefónica Germany GmbH & Co. OHG and its brands O2 and Alice belong to Telefónica Europe and are part of the Spanish telecommunication group Telefónica S.A. The Company offers its German private and business customers postpaid and prepaid mobile telecom products as well as innovative mobile data services based on the GPRS and UMTS technologies. In addition, the integrated communications provider also offers DSL fixed network telephony and high-speed internet. According to a network test by "connect" magazine (edition 12/10), the O2 network is top of the list when it comes to reliable file downloads and champion in the telephony category. In the overall result the company is on second position. Telefónica Europe has more than 56 million mobile and fixed network customers in Great Britain, Ireland, the Czech Republic, Slovakia and Germany.