New Telefónica Germany Corporate Responsibility Report

Number of volunteers doubled, donations quadrupled

-Youth programme: Think Big is meant to reach a total of 50,000 young people by 2015
-Access to communication: First customers and app development
-Climate and environment: Energy consumption in the Telefónica networks is planned to be reduced by 30 percent until 2015
MUNICH/Germany. Telefónica Germany has published its latest Corporate Responsibility Report at This provides information about the telecommunication provider's key performance indicators and main CR areas for 2010 as well as its CR objectives for 2011.
René Schuster
"We define responsibility as enabling society to take future-oriented actions through social commitment, innovations and new solutions," explains René Schuster, CEO Telefónica Germany. "As such, our focus is on Think Big, with which we aim to achieve this goal. In this process, we promote young people's skills and help them actively shape society, make the most of their talents and show what they are capable of. Our objective is to reach at least 5,000 young people across Germany with Think Big by 2011 - and by 2015 a total of 50,000."

Think Big - The long-term initiative to support young people's commitment

Dr. Kristina Schröder
In cooperation with the German Children and Youth Foundation (DKJS) and federal family minister Dr. Kristina Schröder, the enterprise launched the Think Big programme last year. More than 1,300 young people were involved in the project. Designed as a long-term commitment, Think Big is entering its next round this year: under the motto "Mein Kiez. Meine Idee", young people can apply at and realise projects. Telefónica provides financial support and technical coaching to the young participants. Overall, the company invested more than 700,000 euros in charities in 2010 - more than four times as much as in the previous year. On top of that, Telefónica employees donate their time: compared to the previous year, the number of volunteers has almost doubled to 1,205 employees in 2010. This year, the aim is for 15 percent of all employees to take part in voluntary projects, with seven percent of these being Think Big projects.

Access to communication

Verba Voice Service
To help the approximately 300,000 severely hearing impaired people in Germany lead a more independent life, Telefónica provides a special service concept, which includes an online concept with videos in sign language. Since 2010, Telefónica Germany has been cooperating with the social organisation VerbaVoice in order to provide a real-time communication solution: a mobile written interpreting service that converts voice to text and transfers this to laptops or mobile phones via the Internet. This enables hearing impaired students to follow their school lessons virtually in real time. To date, some 2,500 hours of classes have been made barrier-free with this method. By launching the corresponding mobile application, the number of hours is set to increase even further. Another goal for 2011 is to increase the number of disabled employees by half a percentage point to a total of two percent.

Climate and environment

André Krause
"Last year, one of the most important issues for us was climate and environmental protection," says André Krause, CFO Telefónica Germany. In 2010, we covered 61 percent of our total consumption through electricity from renewable energy sources. And we plan to maintain this percentage in 2011 as well - despite the network expansions and the HanseNet integration. By 2015, energy consumption per landline and mobile phone connection in the Telefónica networks is meant to decrease by 30 percent, and in the offices, call centres and shops by ten percent per employee. In addition, Telefónica Germany introduced the Eco Index in May 2011 in order to enable its customers to make a sustainable purchase decision when buying a mobile telephone. The Eco Index was developed in collaboration with the independent Forum for the Future experts. The Index rates the sustainability of almost all O2 mobile phones by assigning them each a value between zero and five. In the process, the impact of the device on the environment, the contribution to more sustainable living conditions and the manufacturer's ethical conduct are taken into consideration.
For additional information, please refer to the Corporate Responsibility Report 2010. The report was created based on the reporting principles and criteria of the AA1000 AccountAbility Principles Standards (2008) and the criteria of the Global Reporting Initiative (GRI-G3). The key performance indicators were audited by the Ernst & Young auditing company. For an overview of the responsibilities at Telefónica Germany, you can order a free copy of the new Corporate Responsibility Magazine by emailing .
Telefónica Germany GmbH & Co. OHG and its brands O2 and Alice belong to Telefónica Europe and are part of the Spanish telecommunication group Telefónica S.A. The Company offers its German private and business customers postpaid and prepaid mobile telecom products as well as innovative mobile data services based on the GPRS and UMTS technologies. In addition, the integrated communications provider also offers DSL fixed network telephony and high-speed internet. According to a network test by "connect" magazine (edition 12/10), the O2 network is top of the list when it comes to reliable file downloads and champion in the telephony category. In the overall result the company is on second position. Telefónica Europe has more than 57 million mobile and fixed network customers in Great Britain, Ireland, the Czech Republic, Slovakia and Germany.