New shop concept:

Telefónica Germany enters the future of window shopping

-Interactive shop windows provide information around the clock
-Mobile advisory service with tablet PCs
MUNICH/Germany. With a next generation shop concept Telefónica Germany is creating a whole new shopping experience: The O2 shop in Ulm was first, further shops in Berlin, Hamburg, Dortmund and Munich will follow. Tablet PCs will come into play in terms of mobile and digital support. In addition, an interactive shop window allows window shopping around the clock.
"Digital shop windows" are new to the telecommunication industry: Powerful projectors show presentations in HD quality on the shop window panes. And what's more, the special laser technology responds to touch. Passersby are offered information interactively, for example about the range of smartphones available. They can zoom in on specific models and rotate them however they want. The concept also provides additional information about devices and enables users to try out different apps, making it a very special experience for every audience. "Interactivity is important to our customers. A digital shop window is for many people the highlight of their shopping trip", says Andreea Prange, Vice President Channel Management at Telefónica Germany. "They feel perfectly at home in the open support atmosphere of our new shop concept". Shop employees will use tablet PCs in future when talking to customers. They can use the handy devices to give customers even clearer presentations of products and tariffs. Customer advisors will have all the information they need readily available on their tablets. So it won't matter if a customer is interested in landline solutions in the comfortably furnished living room corner of the shop, or in a more formal consultation in the business corner, or in simply playing about with different smartphones to find the best personal fit. It will even be possible to conclude contracts with a digital signature directly on the tablet.
Telefónica Germany GmbH & Co. OHG and its brands O2 and Alice belong to Telefónica Europe and are part of the Spanish telecommunication group Telefónica S.A. The Company offers its German private and business customers postpaid and prepaid mobile telecom products as well as innovative mobile data services based on the GPRS and UMTS technologies. In addition, the integrated communications provider also offers DSL fixed network telephony and high-speed internet. According to a network test by "connect" magazine (edition 12/10), the O2 network is top of the list when it comes to reliable file downloads and champion in the telephony category. In the overall result the company is on second position. Telefónica Europe has more than 57 million mobile and fixed network customers in Great Britain, Ireland, the Czech Republic, Slovakia and Germany.