The Window to the Future of the Digital World: Telefónica opens O2 Live Concept Store

-Unique shop concept at the Tauentzien in Berlin
-Numerous experience areas and a big service area
-Concerts, workshops, panels and theme events
MUNICH. Telefónica in Germany opens its first Concept Store at the Tauentzien in Berlin today. The shop, unique in this form, is part of the new multi-channel-strategy of Telefónica and focuses even more on the customer. On an area of 300 m2 customers can dive into exciting experience areas and get to know the digital future. They can try out the latest devices products and services, receive comprehensive and qualified counseling and can participate in inspiring workshops, panels, concerts and certain theme events.
The customers' lives become more and more digital word. Due to this, the user behavior and the needs of the customers are subject to constant change. Be it online, retail, hotline, social media - already today, the customers select the ideal channel depending on their needs. Meanwhile most O2 customers get their information on the internet about a product or service. Afterwards many customers visit an O2 shop in order to get more background details or a hands-on and then either conclude the purchase or have themselves consulted in detail. The hotline und the support on the website as well as in social networks are consequently further important places to go in case of questions. "In this multi-channel system retail still is of great importance. But the main task of the future shop is changing," says John McGuigan, Chief Service & Sales Officer at Telefónica in Germany. "The focus will be placed much more on counseling and customer experience than on sales. That's why we have developed a totally new and dynamic shop-concept with our new O2 Concept Store, which will adapt continuously to our customers' needs."
At the new O2 Live Concept Store costumers experience what possibilities are offered to them by the digital world with its products and services. Daily workshops, panels, concerts and special theme events, such as for gaming, music, fashion or fitness aim to motivate for exchange. Furthermore, Telefónica presents its own exciting projects that deal with the digital future. This includes the worldwide startup program Wayra, the youth funding initiatives Think Big and Think Think Big School but also Campus Party, the biggest technology festival in the world. You can find further Pictures and impressions of the new O2 Live Concept Store in the Tauentzienstr. 8 at Flickr
Telefónica Deutschland Holding AG, listed at the Frankfurt Stock Exchange in the Prime Standard, and its wholly-owned, operationally active subsidiary Telefónica Germany GmbH & Co. OHG belong to Telefónica Europe and are part of the Spanish telecommunication group Telefónica S.A. The company offers its German private and business customers post-paid and prepaid mobile telecom products as well as innovative mobile data services based on the GPRS, UMTS and LTE technologies with its product brand O2. In addition, the integrated communications provider also offers DSL fixed network telephony and high-speed Internet. Telefónica Europe has more than 103 million mobile and fixed network customers in Spain, Great Britain, Ireland, the Czech Republic, Slovakia and Germany.