Telefónica to foster sales of Windows Phone 8 in the United Kingdom, Germany, Spain, Mexico, Brazil and Chile

-Arrangement with Telefónica to improve the current balance of mobile operating platforms on the market and to encourage more variety and competition
-The company enhances its commercial offers and brings compelling alternatives to customers from the ecosystem of smartphones on the market
MUNICH, 26 June 2013. Telefónica today starts a joint enhanced marketing effort with Microsoft that aims to boost the sales of Windows Phone 8 devices. Initially for a period of one year, Telefónica will enhance marketing activities in support of its Windows Phone 8 devices in the U.K., Germany, Spain, Mexico, Brazil and Chile.
Nokia Lumia 925, Windows Phone 8
Telefónica, through its Global Devices area, and in collaboration with all its business units, is firmly committed to enhancing its commercial offering mobile devices to encourage the presence of additional mobile operating platforms as an alternative to the current duopoly of Android and iOS, and to provide customers with a more personal smartphone experience like Windows Phone offers. In this way, the Spanish multinational is reinforcing its commitment to pave the way for a much more competitive market. Promoting the use of Windows Phone 8 will benefit customers, as they will have more variety in operating platforms. Telefónica plans to offer its clients enterprise-class business features such as Office 365 and SharePoint, as well as consumer-facing features such as Skydrive and Xbox. This collaboration with Microsoft is aiming to increase distribution of Windows Phone 8 devices. As part of the commitment, Telefónica will encourage grown in market demand for Windows Phone 8 while working with suppliers to ensure the availability of high-quality Windows Phone 8 devices. It will be working with the leading manufacturers of Windows Phone 8 devices to make their commercial offering available throughout the duration of this enhanced marketing effort with Microsoft.
José María Álvarez Pallete
"An associate partner such as Microsoft is chosen as a result of its operator-focused business approach. The Microsoft business culture is based on a model of value creation through its associates, which fits in perfectly with our culture and also with our way of doing business," said José María Álvarez Pallete, COO of Telefónica S.A. According to Terry Myerson, corporate vice president, Windows Phone Division at Microsoft, "We are excited to work with Telefónica to market Windows Phone 8 devices to more customers in the UK, Germany, Spain, Mexico, Brazil and Chile, bringing them a more personal smartphone experience with the speed of Telefónica's network."
Telefónica Deutschland Holding AG, listed at the Frankfurt Stock Exchange in the Prime Standard, and its wholly-owned, operationally active subsidiary Telefónica Germany GmbH & Co. OHG belong to Telefónica Europe and are part of the Spanish telecommunication group Telefónica S.A. The company offers its German private and business customers post-paid and prepaid mobile telecom products as well as innovative mobile data services based on the GPRS, UMTS and LTE technologies with its product brand O2. In addition, the integrated communications provider also offers DSL fixed network telephony and high-speed Internet. Telefónica Europe has more than 103 million mobile and fixed network customers in Spain, Great Britain, Ireland, the Czech Republic, Slovakia and Germany.

Nokia Lumia 925 HighRes online

Nokia Lumia 925 HighRes online

J. M. Álvarez Pallete HighRes online