The merger with E-Plus offers Telefónica Deutschland the unique opportunity to be an active player in shaping change in the telecommunications industry. Digitalization presents enormous opportunities, but also poses huge challenges for the entire industry. Customers are rapidly moving from voice-based telephones to mobile data services. At the same time, massive infrastructure investments lie ahead to enable the industry to meet the demands for increasing data use and customers' growing mobile data requirements. Consequently, the new Telefónica Deutschland is committed to consequent simplification and digitalization in order to create lean and efficient structures in all areas.
Due to the growing digitalization the company plans further partnerships in sales and customer service in the future. The agreement with the telecommunications provider Drillisch is one such example.
The job reductions will not differentiate between the old Telefónica Deutschland and the former E-Plus Group. As already announced, the Düsseldorf site will continue to have an important role in the company besides the registered head office in Munich. Hamburg will continue to be the major location among others for the fixed-line business of Telefónica Deutschland.