O2 More program will be extended by local offers

-O2 More Local: Offers in the immediate vicinity directly to your mobile
-Service works with any mobile phone
-Offers within surrounding via text or multimedia messages
-After registration, service is free for O2 customers
MUNICH. Telefónica Deutschland extends its O2 More program with location-based service, O2 More Local. Starting May 13, O2 mobile customers will benefit from offers within their immediate surroundings. Users get information on their mobile phone about an offer near their current location and can redeem the offer right on the spot. After registration, O2 customers can use the location based service right away and for free.
Whether strolling in the pedestrian zone, grabbing a bite in the city's place to be, or being on a shopping trip in the mall - from now on, users of the O2 More Local Service benefit from attractive offers and special campaigns within their immediate surroundings. The relevant information will be directly sent to their mobile phone via text or multimedia message. The service is compatible with any customary mobile phone - no need to install an app. The most practical aspect: Customers can directly redeem the offers or vouchers while shopping in the corresponding stores. "For customers, our successful O2 More platform is the first place to go for numerous offers", says Michael Kurz, Vice President Digital Partnerships at Telefónica in Germany. "With O2 More Local they now get interesting location based offers directly onto their mobile phones." In order to use the free service, customers must actively decide and register for O2 More Local. The activation is made via the O2 More platform on the internet, in the O2 shop, or contact the customer service by phone. As easily as activating the service it can be inactivated any time as well. For more information about O2 More Local please visit: www.o2.de/local
Telefónica Deutschland Holding AG, listed at the Frankfurt Stock Exchange in the Prime Standard, and its wholly-owned, operationally active subsidiary Telefónica Germany GmbH & Co. OHG belong to Telefónica Europe and are part of the Spanish telecommunication group Telefónica S.A. The company offers its German private and business customers post-paid and prepaid mobile telecom products as well as innovative mobile data services based on the GPRS, UMTS and LTE technologies with its product brand O2. In addition, the integrated communications provider also offers DSL fixed network telephony and high-speed Internet. Telefónica Europe has more than 103 million mobile and fixed network customers in Spain, Great Britain, Ireland, the Czech Republic, Slovakia and Germany.