YouGov Survey: 59 percent of young Germans are interested in ad-sponsored smartphone tariffs

-59 percent of 18 to 24 year-olds would use sponsored mobile tariffs
-The 25 to 44 year-olds show strong interest, too
-Positive development of netzclub confirms YouGov results
MUNICH. Almost 60 percent of German young adults can imagine financing their mobile tariff by advertising. This is the result of the survey from the market research institute YouGov which was carried out on behalf of Telefónica. The answers shown in the survey back the increasing popularity of advertising-funded services which are free for customers and offer a clear added value.
Germans from 18 to 24 years
Providing the smartphone as personal billboard and earning money by consuming advertising on it is one possibility. Integrating ads into apps or games in order to make them available for free is another. Advertising-funded services like these are currently very popular. The interest is strong to accept advertising and to benefit from free products and services in return. A survey conducted by the market research institute YouGov among more than 1,000 respondents shows a big interest of Germans in ad-funded mobile tariffs. According to that, 59 percent of Germans from 18 to 24 years can well imagine using an ad-supported smartphone tariff when they get benefits in return. Such benefits could be free mobile Internet surfing or phone calls at reduced prices.
Germans from 25 to 44 years
But not only young participants of the survey are interested in advertising-funded mobile tariffs: Also the 25 to 34 year-olds (46 percent) as well as 35 to 44 year-olds (51 percent) are open-minded to tariffs financed by sponsors. The outcome of the YouGov survey confirms the business model of the Telefónica brand netzclub. With Germany's only ad-supported prepaid tariff customers get deals from different brands and products right on their smartphone and in return they can surf the mobile Internet for free. The mobile offering from netzclub has continuously made positive developments. Only in 2012, the number of customers has more than doubled. The tariff's success is also reflected by a range of attractive partners like Douglas, Zalando, or Lovefilm, which offer interesting product deals for netzclub customers. Further information about netzclub is available at
About the YouGov survey The survey concerning the topic "Using an advertising-funded smartphone tariff" has been conducted by the international market research institute YouGov on behalf of Telefónica in Germany. The data was collected in the second quarter of 2013 by an online survey among 1041 respondents selected on a random basis. The results are estimated and representative for the population aged 18 years and above. netzclub is the ad-financed mobile phone tariff from Telefónica in Germany. In addition to free mobile Internet, netzclub also offers affordable voice and text message rates. Customers also receive special offers from various brands and products directly to their mobile phones, which allow them to benefit from vouchers or offers for things such as games, music or lifestyle products. Telefónica Deutschland Holding AG, listed at the Frankfurt Stock Exchange in the Prime Standard, and its wholly-owned, operationally active subsidiary Telefónica Germany GmbH & Co. OHG belong to Telefónica Europe and are part of the Spanish telecommunication group Telefónica S.A. The company offers its German private and business customers post-paid and prepaid mobile telecom products as well as innovative mobile data services based on the GPRS, UMTS and LTE technologies with its product brand O2. In addition, the integrated communications provider also offers DSL fixed network telephony and high-speed Internet. Telefónica Europe has more than 103 million mobile and fixed network customers in Spain, Great Britain, Ireland, the Czech Republic, Slovakia and Germany.

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18 to 24 year-olds HighRes online

25 to 44 year-olds HighRes online

Generally interested HighRes online