The right online-only offer is just two clicks away:
BASE reinvents itself
The successful brand BASE is being relaunched as an online-only offer. In future, BASE will call the online world its home entirely. The brand is aimed consistently at online-savvy and cost-conscious new customers. The new highly appealing BASE tariffs are available for them as of now. With the relaunch, Telefónica Deutschland continues the restructuring of its brand portfolio.
“On our way to becoming the leading digital telecommunication company, we are repositioning BASE completely,” says Markus Haas, Chief Operating Officer at Telefónica Deutschland. “BASE will be the first address for all those who feel at home in the digital world. We have a very appealing offer online for them – as simple and straightforward as ever there was one.”
Great offers at BASE.de
The new BASE.de webpage holds first-rate tariffs and attractive bundle-offerings. For instance, the BASE Light tariff includes a flat-rate for fixed lines and German mobile networks, as well as 2 GB of browsing at LTE speed for only 9.99 Euros per month. For 19.99 Euros per month customers receive the BASE Light tariff in combination with the well-liked Samsung Galaxy A3 for a one-off payment of 0 Euros (total price of the device over 24 months: 276 Euros) and 29.99 Euros connection fee. Full information on the BASE portfolio will be available from 1st July at www.base.de.
Quick and easy: Two clicks to purchase
BASE will remain green and will continue to bet on greatest possible user-friendliness. A fast and lucid process of ordering is top priority. Fully digital and at just two clicks customers can purchase the offer they wish for. In a first step customers choose a tariff and a smartphone, then they fill in their information and click the button to order. Online shopping is that easy these days. For service and assistance, BASE relies entirely on digital channels. Via a smart self-care section, customers can easily take care of any issues themselves. For more complex questions, the BASE Live Chat as well as Facebook and Twitter are available.
Offering for new customers only from the online-savvy target group
The new BASE offers are directed at new customers only. The transferal of former BASE customers to the premium brand O2, which started in February, will not be affected. This is due to the fact that former customers of the BASE brand prefer multi-channel offerings and value comprehensive service and assistance highly. This way, Telefónica stays true to its focused multi-brand strategy: Each customer is served optimally regarding tariff, service and assistance.