NetzClub - Germany's first advert-financed mobile subscription launched successfully

-Three different calling plans with no basic fee or minimums
-Free flatrate for mobile Internet, free minutes, and free text messaging
-React just once per month to an advertisement
-Partnership between YOC AG and O2
MUNICH. Telefónica O2 Germany joins with YOC AG to found a club for advert-financed mobile telephony: The NetzClub calling plan, with a free flatrate for mobile Internet, is a first on the German market.
And it's that easy: Customers register on the NetzClub portal and create a profile according to their individual preferences. From then onwards they receive regular, personalised marketing offers from NetzClub marketing partners on their mobile phone. In exchange for this, they can call, send text messages, or surf the Internet for free over the O2 network. The marketing areas are determined on an individual basis according to the user's profile. In order to renew this mobile subscription rate, customers must respond once a month to one of the special marketing offers by text message or on the Internet, by simply clicking on the offer. There are three free prepaid calling plans to choose from: Handy Internet Flat for unlimited Internet surfing, 100 free minutes for calls to any German networks, or the 'Kombitarif 30' with 30 free calling minutes and 30 text messages to any German network as well as 30 MB of free mobile surfing. Once the free components have been exhausted or for additional calling minutes or text messages beyond the Handy Flat, a fee of just 11 cents per minute or per text message to all networks or 24 cents per MB for mobile Internet usage is charged. With NetzClub, there is no minimum turnover, no basic fee, and no minimum length of contract. Even the SIM card is free. Remaining credit will be refunded if the contract is terminated. YOC AG is Europe's leading mobile marketing provider and our partner for marketing the NetzClub product as well as for ad-sales, i.e., any sales made in conjunction with special mobile advertising offers. O2 is responsible for the mobile calling plans and customer service.
Telefónica O2 Germany GmbH & Co. OHG belongs to Telefónica Europe and is part of the Spanish telecommunication group Telefónica S.A. The Company offers its German private and business customers postpaid and prepaid mobile telecom products as well as innovative mobile data services based on the GPRS and UMTS technologies. In addition, the integrated communications provider also offers DSL fixed network telephony and high-speed internet. Telefónica Europe has 49 million mobile and fixed network customers in Great Britain, Ireland, the Czech Republic, Slovakia and Germany. YOC - About the Group The YOC Group is one of the leading providers of mobile marketing, mobile advertising, mobile internet and affiliate marketing in the world. The YOC Group uses self-developed scalable platforms to implement integrated mobile solutions for customers from all industries. YOC AG operates more than 500 mobile portals in Europe via a protected mobilisation platform. With a portfolio of more than 180 titles, the YOC Group has the largest premium mobile advertising network in Europe. Every day, the centrally controlled AdServer processes more than 50 million requests for mobile advertising tools by means of this premium network and the blind advertising network ubiyoo. By 31st December 2009, YOC had 175 employees. Its 2009 turnover amounted to € 26.1 million. The company is represented in six countries and intends to grow further.