O2 Gurus explain the smartphone world

MUNICH. Telefónica O2 Germany is launching a new form of video instruction manuals under the slogan "It's that easy!". In short films on the Internet, the "O2 Gurus" explain the latest features of smartphones and demonstrate practical tricks and tips how to use them. Customers with questions about their smartphones will find useful help and can join in immediately while the handling is explained. What makes it special is that, unlike other videos, the protagonists are not actors or TV professionals. All of the gurus are full-time O2 employees and real mobile communications experts.
The "O2 Gurus" can provide lots of useful assistance because their jobs involve intensive interaction with mobile phones on a daily basis. Everything is explained in very simple terms so that viewers can configure their smartphones with the help of the instructions even while the video is playing. Experts benefit as well since the films give them the opportunity to scrutinize the latest smartphones. While most product videos are rather dry and theoretical, the O2 Gurus place a great deal of emphasis on speaking directly to their audience and producing entertaining contributions. They present the latest functions of new smartphone models and give practical configuration instructions. The experience, but especially the spirit and the smartness, of the very employee are making the difference in those videos. The videos are designed by O2 employees from various departments, including a smartphone expert from purchasing, a human ressources manager who is a passionate smartphone user and a shop employee who knows his customers best. "The O2 Gurus' aim is simple - we want to make life easier for smartphone users", Peter Rampling, Managing Director Marketing at Telefónica O2 Germany, explains. "We hope that after watching the videos everyone will say: It's that simple!"
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Five films are available to begin with, after which new episodes in the video series will be released on a regular basis. In the case of the Sony Ericsson Xperia X8, for example, the practical 4-corner navigation for Android is presented and for the HTC HD7 the new Windows Phone 7 operating system is explained step-by-step. Three videos also present the WiFi installation for smartphones of various operating systems. The O2 Gurus can be found on the website o2.de/guru as well as in the official Telefónica O2 Germany YouTube channel. New videos will be announced immediately via Twitter and Facebook. The videos can also be viewed in 210 O2 shops with subtitles
Telefónica O2 Germany GmbH & Co. OHG belongs to Telefónica Europe and is part of the Spanish telecommunication group Telefónica S.A. The Company offers its German private and business customers postpaid and prepaid mobile telecom products as well as innovative mobile data services based on the GPRS and UMTS technologies. In addition, the integrated communications provider also offers DSL fixed network telephony and high-speed internet. Telefónica Europe has more than 56 million mobile and fixed network customers in Great Britain, Ireland, the Czech Republic, Slovakia and Germany.

O2 Gutu on YouTube (in German)

HTC HD7 Video bei YouTube Xperia X8 Video bei YouTube