Think Big Summer Camp 2011

Lighting the way: Young people set themselves ambitious goals at the Think Big Summer Camp 2011

Munich/Mölln. Exhausting it may have been, but the results are impressive: 50 young people spent a week together at a youth hostel in Mölln for a special kind of convention. They gathered together to share ideas as part of the Think Big initiative. We were looking for large-scale projects in the fields of sport, music and community. Each of these "lighthouse projects" will receive 10,000 euros and a project coach to support the young people in the implementation process. Initiators Telefónica Germany and the German Children and Youth Foundation (DKJS) have already supported more than 160 local projects so far this year. The shared processing of these large projects marked a new phase of the programme.
"I'm really surprised", says Aramis Merlin Scherer, a summer camp participant. "Every one of the 50 people here has come from a different social background". The young people were brought together by the shared desire to turn their ideas into something really meaningful. After seven days of hard work, the first project drafts had been completed:

Large-scale sport project

The motto behind the initial concept: "Sport over boredom". The become@ctive Internet platform should be up and running by the end of the year. The page focuses predominantly on various fringe sports and aims to bring different groups, clubs and people just looking for a hobby together.

Large-scale music project

The "What's your taste?" project is all about artistic ability. The young people are planning to organise a major music and dance festival by November. Famous artists are expected to hold workshops and freestyle spaces offer the freedom for creative development. The event gives up-and-coming artists the opportunity to show off their talent in front of a large audience.

Large-scale community project

Are you motivated and committed, or want to be and just don't know how? The planned website intends to identify and link the projects taken on by young people on a voluntary basis. It will not only give them the chance to share their ideas, they will also be able to find initiatives in the portal where they can join in easily and in no time.
Although not all of the ideas that were put forward at the camp will be implemented right away, camp members learned a great deal about professional project planning and implementation: from organisation to financial planning and publicity. Despite the packed schedule, the young camp goers loved the atmosphere in the camp. Kool Savas, the king of rap and Think Big supporter, took care of that. Further information and the conditions for participation can be found
Think Big is a social programme set up by Telefónica Europe. It was developed in collaboration with the Fundación Telefónica and builds on the latter's globally recognised expertise in social and cultural issues. The Fundación Telefónica was founded in Spain in 1998 with the goal of creating sustainable structures for social and cultural projects at all companies in the Telefónica Group. Many Telefónica employees have already taken part in the trust's Proniño programme, which supports schooling and training for more than 163,000 children in South America. In Germany, Think Big 2010 was organised in partnership with the DKJS and the prominent support of Kool Savas. It gave young people interested in media the chance to develop their own ideas for music videos to accompany the new Kool Savas song. At the same time, the Media College on Tour visited around 27 selected youth centres throughout Germany. Telefónica Germany GmbH & Co. OHG and its brands O2 and Alice belong to Telefónica Europe and are part of the Spanish telecommunication group Telefónica S.A. The Company offers its German private and business customers postpaid and prepaid mobile telecom products as well as innovative mobile data services based on the GPRS and UMTS technologies. In addition, the integrated communications provider also offers DSL fixed network telephony and high-speed internet. According to a network test by "connect" magazine (edition 12/10), the O2 network is top of the list when it comes to reliable file downloads and champion in the telephony category. In the overall result the company is on second position. Telefónica Europe has more than 57 million mobile and fixed network customers in Great Britain, Ireland, the Czech Republic, Slovakia and Germany.