Dance flash mob for more tolerance:

Young people dance in Munich city centre

MUNICH/Germany. While the Oktoberfest celebrated its opening on Saturday, Odeonsplatz in the centre of Munich was the scene of a "dance flash mob" against racism and for tolerance organized by young people. In front of 200 spectators 60 young people danced to the music of Wiz Khalifa, MC Hammer, Michael Jackson, Willow Smith and Beyoncé. The event was organized by the members of the Biederstein Youth Centre in the Schwabing district, which is run by Munich City District Youth Circle. The five-minute-long choreography for the various tracks and styles, including Hip Hop, Jazz and Break-dance, and mixed by "DanceYounited", was designed to symbolise diversity in society.
"We got the idea for the dance flash mob back in May when we heard about the Think Big initiative," explains Cora Bauriedl, 16. "We have been preparing for the event for weeks. For example, we produced several video clips and put them on YouTube so that people could learn the steps in the comfort of their own home." The Think Big youth initiative sponsored by Telefónica Germany and the German Children and Youth Foundation not only provided the project with financial support: Telefónica employees also briefed the youngsters on legal questions and PR. They also helped produced a flyer to find other dancers.
Felix Glindemann, 16, adds: "Flash mobs are really supposed to occur spontaneously. But with dancing it's difficult because participants should know the choreography. So we have been meeting regularly for the past three weeks to practise. But perfecting the dance was not the most important thing for us, but rather the message and that we all set something up and had fun. So it wasn't so important that everyone mastered all the dance steps perfectly."
Through the campaign, the young project participants sought to call for tolerance and respect among themselves. And that's what is special about Think Big, since the programme supports the commitment and initiative of young people, strengthens their self-confidence and reinforces a positive image of young people in the public eye. Particularly young people with disadvantages in education and society are given a chance to show what they can do through Think Big. For more information about the Think Big programme see
Think Big is a social programme set up by Telefónica Europe. It was developed in collaboration with the Fundación Telefónica and builds on the latter's globally recognised expertise in social and cultural issues. The Fundación Telefónica was founded in Spain in 1998 with the goal of creating sustainable structures for social and cultural projects at all companies in the Telefónica Group. Many Telefónica employees have already taken part in the trust's Proniño programme, which supports schooling and training for more than 163,000 children in South America. In Germany, Think Big 2010 was organised in partnership with the DKJS and the prominent support of Kool Savas. It gave young people interested in media the chance to develop their own ideas for music videos to accompany the new Kool Savas song. At the same time, the Media College on Tour visited around 27 selected youth centres throughout Germany. Telefónica Germany GmbH & Co. OHG and its brands O2 and Alice belong to Telefónica Europe and are part of the Spanish telecommunication group Telefónica S.A. The Company offers its German private and business customers postpaid and prepaid mobile telecom products as well as innovative mobile data services based on the GPRS and UMTS technologies. In addition, the integrated communications provider also offers DSL fixed network telephony and high-speed internet. According to a network test by "connect" magazine (edition 12/10), the O2 network is top of the list when it comes to reliable file downloads and champion in the telephony category. In the overall result the company is on second position. Telefónica Europe has more than 57 million mobile and fixed network customers in Great Britain, Ireland, the Czech Republic, Slovakia and Germany.