Overwhelming success in 2011:

Think Big gets 10,000 young people to support social commitment

-Youngsters have worked on more than 400 project ideas as part of the Think Big programme of Telefónica Germany and the German Children and Youth Foundation (DKJS)
-The plan is to reach 50,000 young people by 2015
MUNICH/Germany. Several thousand young people have taken part this year in the Think Big programme of Telefónica Germany and the German Children and Youth Foundation (DKJS) and got involved in social projects. This success was celebrated by 500 young people at the "Final 2011" on 3 December in Berlin's ewerk. The best projects were honoured during the event and Think Big ambassador Kool Savas gave a concert.
Under the motto "Our neighbourhood. Our idea." the 14- to 25-year-olds came up with ideas in 2011 how they could change their environment. More than 400 projects have already been started. "That is far more than we had planned for when we launched the second phase of the programme in May," explained CEO René Schuster. "The success shows the enormous potential of young people. Their commitment has impressed me a great deal", he said and promised that "Think Big will continue next year."
"I am especially pleased that through Think Big many young people got involved for the first time with their own project," said Dr. Heike Kahl, head of the DKJS. Think Big also succeeded in involving a high proportion of socially and educationally disadvantaged young people. "This fact makes the programme an unusual initiative in Germany."

Kool Savas supports Think Big

German rapper Kool Savas is a key ambassador of Think Big. Back in 2010 he wrote the song "Sky's the limit" especially for the programme. This year he once again worked together with the young people on their projects and encouraged them to have faith in their ideas. Besides Savas, reggae musician Jahcoustix also performed at the "Final 2011". One of his songs at the party was actually a world premiere which he had written for the project "World Citizen". This project appeals for more tolerance and came in for special praise during this evening, as did a dance mob against racism and a film project about environmental protection. Family Minister Kristina Schröder, Think Big's patron: "It is the duty of politics, schools, parents, companies and society as a whole to encourage and promote the talents of young people. The German Children and Youth Foundation and Telefónica Germany have set an example in this area with Think Big: it pays to believe in the power of youth."

Sign up now for 2012

Anyone who has a good idea can submit it at www.o2thinkbig.de. Projects are supported with 400 euros and local partners are on hand to give advice and help. "Our goal for next year is clear: we aim to reach more young people than in 2011," said René Schuster. By 2015, Telefónica Germany and the DKJS want to motivate 50,000 young people to get involved in society.
Think Big is a social programme sponsored by Telefónica Europe that supports young people in the markets where the company is active through its O2 product brand. Think Big started in Germany in 2010 in partnership with the German Children and Youth Foundation (DKJS) and with the support of Federal Minister of Families Kristina Schröder and rapper Kool Savas. Under the motto "Our neighbourhood. Our idea.", Think Big 2011 supports the involvement of young people in their local environment. It was developed in collaboration with the Fundación Telefónica and builds on the latter's globally recognised expertise in social and cultural issues. Many Telefónica employees have already taken part in the trust's Proniño programme, which supports schooling and training for more than 163,000 children in South America. Telefónica Germany GmbH & Co. OHG and its brands O2 and Alice belong to Telefónica Europe and are part of the Spanish telecommunication group Telefónica S.A. The Company offers its German private and business customers postpaid and prepaid mobile telecom products as well as innovative mobile data services based on the GPRS and UMTS technologies. In addition, the integrated communications provider also offers DSL fixed network telephony and high-speed internet. "Kundenmonitor Deutschland 2011" honoured Telefónica Germany as the network operator with the most satisfied mobile phone customers in the German market for the fifth time in a row. Telefónica Europe has more than 58 million mobile and fixed network customers in Great Britain, Ireland, the Czech Republic, Slovakia and Germany.