"Think big, act now":

The Think Big youth programme enters its third round

MUNICH/Germany. Supporting young people's good ideas and encouraging their own initiatives are once again the objectives of the Think Big programme run by Telefónica Germany and the German Children and Youth Foundation (DKJS) for 2012. Young people aged between 14 and 25 can now submit their project ideas at www.o2thinkbig.de. Think Big offers them 400 euros and specialist coaching by a total of 39 partners in the field. The programme runs under the patronage of the Federal Minister of Family Affairs, Kristina Schröder. The "King of Rap" himself, Kool Savas, also supports the initiative again as an ambassador.
A social media course for teachers, a film about environmental protection or a dancemob for greater tolerance: Over the last year, in 525 projects more than 10,000 young people had the chance to show what they can achieve using their own initiative. Telefónica Germany and the DKJS aim to build on this success in 2012. They want to encourage more young people to take action and - with the help of digital media - make a difference to their environment and their personal development under the motto "Denkt groß, legt los" ("Think big, act now"). By 2015 Telefónica Germany and the DKJS aim to reach 50,000 young people.
"Think Big proves the big commitment and innovative potential of young people", says René Schuster, CEO of Telefónica Germany. "We want to promote this further and help young people to take advantage of the opportunities of digitalisation and to develop their own perspectives on life and careers." Besides the facebook channel www.facebook.com/o2de.thinkbig, the central platform of the programme is the website www.o2thinkbig.de. With a new look, it is now more clearly laid-out and gives information on projects and deadlines.
There is information, for example, on training opportunities which, alongside project support, are a fundamental pillar of the programme. There will therefore be workshops and camps, focussing on how young people can use digital media to make their ideas even bigger. Fairs are also planned at which young people can exchange experiences and get new input for their projects. This shared learning plays an important role in the new Peer Scout programme too: Those with promising ideas are given coaching by experienced Think Big participants, the Peer Scouts, and are supported with 1.000 euros.
Think Big is a social programme sponsored by Telefónica Europe that supports young people in those markets where the company is active through its O2 product brand. Think Big started in Germany in 2010 in partnership with the German Children and Youth Foundation (DKJS) and with the support of Federal Minister of Family Affairs Kristina Schröder and rapper Kool Savas. Under the motto "Think big, act now" Think Big 2012 is supporting the involvement of young people. It was developed in collaboration with the Fundación Telefónica and builds on the latter's globally recognised expertise in social and cultural issues. Many Telefónica employees have already taken part in the trust's Proniño programme, which supports schooling and training for more than 163,000 children in South America. Telefónica Germany GmbH & Co. OHG and its brand O2 belong to Telefónica Europe and are part of the Spanish telecommunication group Telefónica S.A. The Company offers its German private and business customers postpaid and prepaid mobile telecom products as well as innovative mobile data services based on the GPRS and UMTS technologies. In addition, the integrated communications provider also offers DSL fixed network telephony and high-speed internet. "Kundenmonitor Deutschland 2011" honoured Telefónica Germany as the network operator with the most satisfied mobile phone customers in the German market for the fifth time in a row. Telefónica Europe has more than 58 million mobile and fixed network customers in Great Britain, Ireland, the Czech Republic, Slovakia and Germany.