A special day at work: Telefónica staff exchanged ideas with young people
MUNICH/Germany. On 2 March, over 280 employees and managers from Telefónica Germany put their knowledge to good use helping young people with their projects. More than 150 young people took part in Think Big Day. In Munich 50 young people visited the company headquarters, and there were more activities organised in Nuremberg, Bremen and Rostock.
This was already the second time that Telefónica Germany had hosted Think Big Day - a day where employees can get actively involved in the youth programme Thing Big, run by Telefónica Germany and the German Children and Youth Foundation (GCYF). What was special about this year was that 50 young people between the ages of 14 and 25 came to the Munich head office to help design a workshop programme together with the staff. They presented their projects, gave a social media course, took part in discussions about racism and sprayed graffiti on the wall in the large canteen. In return the staff provided training on making job applications as well as insights into community relations, project processes and film productions within a large company. German rapper Kool Savas, who has been a key ambassador of Think Big since 2010, was also on site. In Nuremberg, Bremen and Rostock employees of Telefónica and media teachers from the programme presented Think Big to the young people and helped them start developing their first project ideas.
"The aim of Think Big Day is to support young people with their plans and, at the same time, to learn from them", explains René Schuster, CEO of Telefónica Germany. "It's very important to us that our staff has the opportunity to experience our Think Big volunteering programme. This is the life-blood of our commitment." The employees can extend their involvement beyond Think Big Day by registering as a so-called "Big Thinker" on an online platform. This gives young people involved in Think Big the chance to purposefully get in touch with employees and to learn from them. However employees can also directly approach young people whose ideas they are particularly keen on and support them specifically.
Think Big entered its third round at the beginning of February under the motto "Denkt groß, legt los" ("Think big, act now"). The aim of the programme is to encourage young people to use their own initiative to open up new perspectives in work and life. More information on the programme can be found at www.o2thinkbig.de.
Fotos on Flickr
|Think Big is a social programme sponsored by Telefónica Europe that supports young people in those markets where the company is active through its O2 product brand. Think Big started in Germany in 2010 in partnership with the German Children and Youth Foundation (DKJS) and with the support of Federal Minister of Family Affairs Kristina Schröder and rapper Kool Savas. Under the motto "Think big, act now" Think Big 2012 is supporting the involvement of young people. It was developed in collaboration with the Fundación Telefónica and builds on the latter's globally recognised expertise in social and cultural issues. Many Telefónica employees have already taken part in the trust's Proniño programme, which supports schooling and training for more than 163,000 children in South America. Telefónica Germany GmbH & Co. OHG and its brand O2 belong to Telefónica Europe and are part of the Spanish telecommunication group Telefónica S.A. The Company offers its German private and business customers postpaid and prepaid mobile telecom products as well as innovative mobile data services based on the GPRS and UMTS technologies. In addition, the integrated communications provider also offers DSL fixed network telephony and high-speed Internet. Telefónica Europe has more than 58 million mobile and fixed network customers in Great Britain, Ireland, the Czech Republic, Slovakia and Germany.|