Young people show how to get involved

HAMBURG/Germany. Together with young actor Jimi Blue Ochsenknecht, 45 young people from the Thing Big programme showed that young people have lots of good ideas and want to make a difference with a very special campaign on Hamburg's Jungfernstieg shopping street.
In their "smart mob", the young people wrote about projects on which they are currently working on huge boards. With ideas like "An Internet platform to present fair-trade shops" and "Music for respect. We talk music", they aroused the curiosity of passers-by. And under the direction of Jimi Blue Ochsenknecht, they then formed a chain of letters spelling out the words "Denkt groß, legt los" ("Think big. Act now"). This is the 2012 motto for the Think Big programme, run by Telefónica Germany and the German Children and Youth Foundation. The aim of the programme is to help 14 to 25-year-olds to get involved socially, to put their ideas into practice and to publicise them with the help of digital media. "From my own experience I know that you need people to believe in you! I had great fun working with all these young people using the smart mob to draw attention to Think Big and to say: hey, believe in yourself! Think big and act now!" says Jimi Blue Ochsenknecht. The 45 young people in the smart mob are taking part in a one-week Think Big media camp in Mölln near Hamburg, where they are learning how to communicate their ideas using the media. More than 16,000 young people have been involved in Think Big since it began in 2010. Anyone with a good idea can upload it to for the chance to get 400 euros of financial support as well as expert advice from mentors and other young people.
Think Big is a social programme sponsored by Telefónica Europe that supports young people in those markets where the company is active through its o2 product brand. Think Big started in Germany in 2010 in partnership with the German Children and Youth Foundation (DKJS) and with the support of Federal Minister of Family Affairs Kristina Schröder and rapper Kool Savas. Under the motto "Think big, act now" Think Big 2012 is supporting the involvement of young people. It was developed in collaboration with the Fundación Telefónica and builds on the latter's globally recognised expertise in social and cultural issues. Many Telefónica employees have already taken part in the trust's Proniño programme, which supports schooling and training for more than 163,000 children in South America. Telefónica Germany GmbH & Co. OHG and its brand O2 belong to Telefónica Europe and are part of the Spanish telecommunication group Telefónica S.A. The Company offers its German private and business customers postpaid and prepaid mobile telecom products as well as innovative mobile data services based on the GPRS, UMTS and LTE technologies. In addition, the integrated communications provider also offers DSL fixed network telephony and high-speed internet. Telefónica Europe has more than 105 million mobile and fixed network customers in Spain, Great Britain, Ireland, the Czech Republic, Slovakia and Germany.