The simple mechanics of an O2
Crew: The founder of a Crew who recruits the most Crew members during the respective seven-day period of the competition will be given the chance to attend the MTV EMAs. The winner can then distribute the 150 tickets among his members. The next week, all of the Crews start back at zero - this means everyone receives four chances to be able to attend the music event of the year during the four-week period of the campaign.
is a new platform that allows for entertainment prizes to be won on a regular basis even after the MTV EMAs have ended. To form a Crew, O2
customers register directly under www.o2crew.de
. Customers of other mobile phone carriers can have their mobile phone number activated at all O2
shops and then register an O2
Crew. Anyone can join a Crew that has already been formed by simply registering online.
MTV Europe Music Awards 2009
This year, the presentation of Europe's most important music award will take place in Germany. The most successful musicians will be recognized at O2
World in Berlin on November 5. Anyone can cast a vote for their favorite artist by going to http://ema.mtv.de/abstimmen
. This marks the third year already that Telefónica O2
Germany will be hosting the MTV Europe Music Awards together with Sony Ericsson.