Surf into the winter with O2:

New mobile internet campaign

MUNICH. The waiting finally comes to an end: From 13 October, mobile phone fans will be able to enjoy the new Palm Pre. The accompanying autumn and winter campaign does not only support the launch of the smartphone, but also presents the mini notebook Asus EeePC which has been included in O2's portfolio and the brand-new model of the O2 surfstick. Following the successful teaser campaign the mobile telecommunications provider will start the advertising campaign on TV, in print media, online, out-of-home media and social media in time for the launch of Palm Pre. The 360-degree campaign was created in cooperation with VCCP Berlin, smartin advertising, Plan.Net concept and the media agency Mindshare. Radical Media is responsible for the implementation of the TV commercial based on the creative concept "Hands".
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Brand commercial (60", in German)
The campaign will be launched on 13 October: Viewers will see the new O2 products in TV commercials, advertisements, on banners and billboards. The campaign is focused on the new smartphone Palm Pre. In addition, O2 is expanding its portfolio by including the mini notebook Asus EeePC and a new edition of the O2 surfstick. These products provide the perfect equipment for being online anytime and anywhere. The fingers elegantly touch over the new Palm Pre to change between various applications: The short TV commercials show the added value of the new products in everyday situations from a point-of-view perspective presenting Palm Pre, the mini notebook Asus EeePC and the O2 surfstick. The pivotal message of the short TV commercials is that the mobile web can become the easiest and most natural thing in the world for everybody with the adequate equipment. "We are providing some examples to explain the benefits and demonstrate several practical applications facilitating the use of the mobile web for our customers", says André Schloemer, Vice President Brand Management for Telefónica O2 Germany. "The short TV commercials present the products which make the web very easily accessible to everybody who is on the road."

The creative people around Palm Pre

What?Who?
Customer
Head of Branding, Strategy & CommunicationTim Alexander, Telefónica O2 Germany
Team leader Brand CommunicationMarion Heckmann, Telefónica O2 Germany
Brand ManagerFelix Kästle, Telefónica O2 Germany
Agency
Creative DirectorsOliver Frank and Lars Wohlnick, VCCP Berlin
Account DirectorAstrid Thomsen, VCCP Berlin
Production TV commercial
DirectorChris Milk, Radical Media, Berlin
Executive ProducerBen Schneider, Radical Media, Berlin
The TV commercials will be available on www.o2online.de/go/kampagnen from 13 October 2009.
Telefónica O2 Germany GmbH & Co. OHG belongs to Telefónica Europe and is part of the Spanish telecommunication group Telefónica S.A. The Company offers its German private and business customers postpaid and prepaid mobile telecom products as well as innovative mobile data services based on the GPRS and UMTS technologies. In addition, the integrated communications provider also offers DSL fixed network telephony and high-speed internet. Telefónica Europe has about 48 million mobile and fixed network customers in Great Britain, Ireland, the Czech Republic, Slovakia and Germany.

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André Schloemer, Vice President Brand Management bei Telefónica O2 Germany

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Asus Eee PC 1005HGO

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