O2 highlights in the shape of new business communication
|Telecommunications provider launches its biggest sales drive yet|
|Creative new technologies like light writing provide highlights|
The new O2 discount campaign gives customers the chance to buy bestsellers from the range 15 percent cheaper. The specially designed sales drive highlights the company's messages and offer quite literally, with creative lighting techniques like light writing, light tracing and video tracking putting the information in the spotlight. The highlights created in such a manner underline the appeal and speed of the sales offer. The campaign is the result of O2's cooperation with VCCP Berlin, Smartin Cologne, the film production company Partizan and a number of lighting artists. Tim Alexander, Head of Brand, Strategy & Communication at Telefónica O2 Germany, explains: "This discount campaign is the largest so far in O2's history. This also makes the trade campaign the biggest that O2 has launched in Germany. In addition, the new communication concept offers the ideal platform to get the campaign messages across. It does full justice to the competitive situation on the market." Running alongside the discount campaign will be four TV ads, two radio commercials and print ads. Other marketing measures are city light posters, billboards and poster pillars, as well as online advertising.
The following individuals and companies were involved in the campaign: Telefónica O2 Germany GmbH & Co. OHG Vice President Brand Management: André Schloemer, Head of Branding, Brand Strategy, Brand & Trade Communication: Tim Alexander Lead Agency: VCCP GmbH, Berlin Creative Direction: Oliver Frank, Lars Wohlnick Art Director: Guenduez Erdil Copy: Stephan Schäfer Agency Producer: Michael Opitz, Andrew Leahy Film Production: Partizan GmbH Production: Partizan GmbH Moritz Merkel / Julian Holland Director: Gianluca Fallone DOP: Alex Melman Cutter: Peer-Arne Sveistrup Motion Graphics and 3D: Partizan Labs, London Audio Production: Soundscape Music, Hastings Music GmbH Composer: Hessel John Herder, Glyn Michael Owen Speaker: Noah Sow Media: Mindshare GmbH
|Telefónica O2 Germany GmbH & Co. OHG belongs to Telefónica Europe and is part of the Spanish telecommunication group Telefónica S.A. The Company offers its German private and business customers postpaid and prepaid mobile telecom products as well as innovative mobile data services based on the GPRS and UMTS technologies. In addition, the integrated communications provider also offers DSL fixed network telephony and high-speed internet. Telefónica Europe has 49 million mobile and fixed network customers in Great Britain, Ireland, the Czech Republic, Slovakia and Germany.|