DGAP-News:Telefónica Deutschland Holding AG: Telefónica Deutschland announces new o2 tariff portfolio

DGAP-News: Telefónica Deutschland Holding AG / Key word(s): Product Launch/Miscellaneous Telefónica Deutschland Holding AG: Telefónica Deutschland announces new o2 tariff portfolio 20.09.2016 / 17:30 The issuer is solely responsible for the content of this announcement.

20 September 2016 Telefónica Deutschland announces new o2 tariff portfolio Today Telefónica Deutschland announces the launch of its new O₂ smartphone tariff portfolio 'O₂ Free' for 5 October 2016. The new proposition targets the premium customer segment and consists of the following bundles: O₂ Free S: Monthly fee EUR 24.99; unlimited voice and SMS; 1GB of data O₂ Free M: Monthly fee EUR 34.99; unlimited voice and SMS; 2GB of data O₂ Free L: Monthly fee of EUR 44.99; unlimited voice and SMS; 4GB of data O₂ Free XL: Monthly fee of EUR 54.99; unlimited voice and SMS; 8GB of data All tariffs include usage of 4G LTE at maximum speeds up to the respective data allowance included, as well as a 3G flat. On 3G, customers will be throttled to 1 Mbps once they exceed their 4G allowance. Existing O₂ Blue All-in customers can buy an upgrade package. All tariffs also include European roaming up to 1GB. The new proposition reflects our mobile-centric strategy with a clear focus on retaining and developing our premium customer base. Our 4G proposition includes more content for higher price points, thus enabling us to satisfy growing customer demand for more data and monetise this trend at the same time. By offering our customers a range of added-value services as well as 'peace of mind' in terms of data consumption, we encourage them to use their mobile devices freely. Extensive trials have shown that currently access is more important to our customers than bandwidth. By enabling them to continue surfing beyond their 4G data package at reduced 3G speeds, we are evolving our data automatic concept and remove a perceived glass ceiling. Telefónica Deutschland already has the largest 3G network in Germany to accommodate growing data usage. We are now shifting our focus to 4G as the technology of the future and have started the physical integration of our 4G networks in July 2016. In the coming years we will continue to push ahead with a clear focus on Capex efficiency and the target of building a network which offers our customers a fast, seamless 4G experience across Germany. For further details please refer to our investor relations website: https://www.telefonica.de/investor-relations-en.html More Information: Telefónica Deutschland Investor Relations Georg-Brauchle-Ring 23-25 D-80992 München t +49 (0)89 2442-1010 f +49 (0)89 2442-2000 e ir-deutschland@telefonica.com

20.09.2016 Dissemination of a Corporate News, transmitted by DGAP - a service of EQS Group AG. The issuer is solely responsible for the content of this announcement. The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Archive at www.dgap.de

Language: English Company: Telefónica Deutschland Holding AG Georg-Brauchle-Ring 23-25 80992 München Germany Phone: +49 (0)89 24 42 0 Internet: www.telefonica.de ISIN: DE000A1J5RX9 WKN: A1J5RX Listed: Regulated Market in Frankfurt (Prime Standard); Regulated Unofficial Market in Berlin, Dusseldorf, Hamburg, Munich, Stuttgart, Tradegate Exchange TecDAX End of News DGAP News Service

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