Welcome to the
Innovation Experience Area

Telefónica Germany’s center to collaborate and to experience innovation

In the O2 Tower in Munich, the IEA presents innovations that have the potential to delight customers and partners today and in the future.
The latest cutting-edge technologies are developed and presented in the Innovation Experience Area. Among other things, the latest applications for augmented and virtual reality, holography and artificial intelligence will be shown, which are taken to a new level by Telefónica Germany's 5G network. Based on the latest mobile communications technologies, digital twins, for example, can be mapped and used for different areas. The Innovation Experience Area acts as an incubator for innovation among decision-makers and partners and inspire what technology can achieve in various industries.
In five zones, the latest innovations that are able to inspire customers and partners are presented in a tangible way. It offers an environment for presenting innovations and driving innovation together. The focus is on the tangibility of the latest technology!
The latest technologies are waiting to be explored and developed together! The Innovation Experience Area offers the opportunity to book an individual tour focusing on technologies that are of high interest. The Innovation Experience team is looking forward to an exciting exchange and contact with partners and (business) customers. To visit the Innovation Experience Area, contact your account team at O2 Telefónica today.


The Innovation Experience Area was already convincing and is enjoying widespread interest. See for yourself too!
Credits: Placeit (Montage) / teltarif.de, Funkschau

Telefónica Innovation Experience Area in the media

The Innovation Experience Area and its digital applications are regularly reported on in the media - by trade journals, daily newspapers and news agencies. In addition, various journalists have already visited the area to find out more about the pioneering technologies:
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