Year-end accounts reveal successful 2011:
Telefónica Germany's revenue hits new high of 5 billion euros
- 77.3 percent more new contract customers
- Data revenue up 49 percent
- 5.7 percent growth in mobile revenue
Telefónica Germany also affirmed its profitable growth in the last quarter of 2011. The postpaid segment in particular made a major contribution to the now 24.5 million total accesses (mobile, fixed network, wholesale). Compared with Q4 2010 the number of new contract customers was up 18.5 percent, while year on year, 2011 showed a substantial 77.3 percent increase. "By achieving a revenue of 5 billion euros, we've reached a new milestone," says René Schuster, CEO Telefónica Germany. "I am really pleased that, even with strong growth in contract customers, we've also been able to improve our operative result."
Success story for Business
Another success story from 2011 is the Business segment, which achieved double-digit growth in revenue, at the same time as doubling new customer connections. The customised offerings are aimed at small and medium-sized business as well as big corporations. Innovative and high-quality communication solutions are popular with business customers, as reflected in new customer acquisitions such as Fujitsu and Seidensticker - the latter being the first manufacturer to use SIM-card-based vending machines for shirts. And Telefónica Germany now supplies over half German premium segment car manufacturers, including companies such as Daimler.
Digitisation of society continues
Demand in the data segment continues unabated. In 2011 Telefónica Germany saw strong gains in both the number of data users and data revenue, with the number of users growing 19 percent year on year. On a particularly positive note, in the same period the data revenue without SMS grew 49 percent for the first time outstripping the data volume growth of 45 percent. That also drove the mobile revenue, which grew 5.7 percent in the course of the year and was able to compensate for the considerable drop in termination rates. Without the reduction of the termination rates the growth is 11.4 percent.
"Our business success shows that we have great insights into our mobile Internet and data users' requirements," says Rachel Empey, CFO Telefónica Germany. "With the new smartphone tariffs we introduced in January, we are continuing to build on the data business and count on profitable growth in the future also," she adds. The company also saw considerable gains in its data user ARPU (Average Revenue Per User) compared to Q4 2010, with a rise of 22.6 percent taking it to 8.6 euros per customer at the end of 2011. The ARPU in Q4 2011 fell slightly to 13.8 euros, due to the exclusion of the extra hardware revenues generated by the 'O2 My Handy' model and to the reduction in termination rates.
The operative result (OIBDA)
The operative result (OIBDA) showed very positive development, at the same time investing in strong customer growth. The OIBDA reached 1.2 billion euros over the course of the year 2011 and grew 4.9 percent compared with 2010. The OIBDA rose 12 percent in Q4 to 347 million euros compared with the previous year. Telefónica Germany also improved its OIBDA margin up 0.8 percent on 2010 at 24.2 percent.
90,000 working hours for corporate social responsibility
But Telefónica Germany is not just concerned with its financial result. The company also had great success taking on social responsibility for young people last year. Its 'Think Big' programme helps youngsters make better use of the opportunities offered by digitisation. With over 530 individually sponsored projects, it reached more than 10,000 young people. This commitment to the future paid off: Thanks to the efforts of over 750 Telefónica Germany staff and all participants in the programme, altogether more than 90,000 working hours were invested in bringing the projects to fruition.
|Telefónica Germany GmbH & Co. OHG and its brand O2 belong to Telefónica Europe and are part of the Spanish telecommunication group Telefónica S.A. The Company offers its German private and business customers postpaid and prepaid mobile telecom products as well as innovative mobile data services based on the GPRS and UMTS technologies. In addition, the integrated communications provider also offers DSL fixed network telephony and high-speed internet. Telefónica Europe has more than 58 million mobile and fixed network customers in Great Britain, Ireland, the Czech Republic, Slovakia and Germany.