Strategy & facts

Mobile communications in Germany:No provider connects more people

Telefónica Deutschland is one of the leading integrated telecommunications providers in Germany, with more than 45 million mobile telephone lines and 2.4 million broadband lines. We offer mobile and fixed network services for private and business customers as well as innovative digital solutions based on our infrastructure and the analysis of mobile data.

On the stock exchange since 2012

Telefónica Deutschland Holding AG has been listed on the Frankfurt Stock Exchange and included in the M- and TecDAX since 2012. Telefónica Germany GmbH & Co OHG operates under its umbrella as a wholly-owned, operationally active subsidiary. The company is majority-owned by the Spanish company Telefónica S. A. - one of the world's largest telecommunications providers with headquarters in Madrid.

Everyone should benefit from the digital advantages

Credits: Telefónica Deutschland
Digitization is not only changing all areas of our daily lives, it also offers great opportunities for a better life. As a telecommunications provider, we have clearly formulated our claim here: We are democratizing access to a sustainable, digital future to create a better everyday for all. This also applies to our employees: Digital processes make their everyday working lives easier, enable them to adopt hybrid working models consisting of office work and work from home, connect them with colleagues, and help them achieve common goals.

Trampoline for digitalization

Hardly any of the advances of the digital age would be possible without mobile communications: the smart networking of cities, intelligent energy systems or networked factories need powerful networks. And the major social challenge of our time - climate change - can only be mastered through digital networking. With the expansion of 5G, the role of mobile communications will become even more important. The volume of data is growing exponentially, and everything is networked with everything else. As a network operator whose infrastructure is trusted by more than half of German households, Telefónica Deutschland is the trampoline for this digitalization.

Our priorities:All signs point to growth

Telefónica Deutschland has the largest mobile customer base of all network operators in Germany. We are accelerating our growth course on this foundation. We have set ourselves three priorities for this:

Further growth in mobile communications

Expanding market share in rural areas while strengthening the position in cities. This includes nationwide coverage with 4G in rural areas as well and the rapid roll-out of 5G. By the end of 2021, we will reach more than 30 percent of households in Germany with 5G, and by 2025 at the latest, the whole of Germany will be covered by 5G. This will benefit consumers and business customers alike.

Convergence and bundled products

Seizing the opportunities arising from the bundling of fixed-network and mobile products. We see great potential here to increase the number of contracts per household. Our DSL offering, access to a nationwide cable network, the increasing availability of fiber-optic lines, and fixed-mobile substitution (high-performance mobile communications instead of fixed-network lines) mean that we have the right offering for every customer.

More market share with business customers

With a strong network behind us, we want to convince even more business customers of our quality. We also stand out clearly from the competition in terms of our service offering: Only with us does every business customer have their own personal service manager. Telefónica Deutschland clearly acts as a price-performance leader in this area and is therefore the ideal partner for companies.
The greatest potential for new growth is our customers. Because technology serves people. That is why we consistently put customer benefits at the center of everything we do. We want to be the best partner for mobile customers in the German market. To achieve this, we make our customers' lives easier and better and give them mobile freedom in the digital world.
We want to offer our customers a consistently positive experience in terms of brand, products, customer service, and network. The daily user experience should impress our customers in terms of simplicity, speed and performance. To achieve this, we want to know our customers' wishes and needs even better, respond to them in real time, and develop suitable products and services. In doing so, we place the highest value on enabling our customers to shape their digital lives in a self-determined manner.

Extensive offer:Mobile, fixed network and digital products of the future

Telefónica Deutschland offers innovative solutions for telecommunications and networking for private and business customers as well as for cities, municipalities and public companies.

Multi-brand strategy

Under the core brand O2 and various second and partner brands such as Blau, AY YILDIZ, Ortel Mobile, AldiTalk or Tchibo mobil, Telefónica Deutschland sells mobile phone products both on a contract basis (post-paid) and in the prepaid segment. This multi-brand strategy is a key success factor. It also provides innovative mobile data services for private, business and wholesale customers.

Complete and bundled offers

Foto: Gettyimages, Noel Hendrickson
The company has one of the most modern mobile communications networks in Germany. In addition to a high-performance GSM and LTE infrastructure, we are building a state-of-the-art 5G network faster than any network technology before. With our network, we are also a major wholesale provider for other telecommunications providers: For example, they use our infrastructure to provide their own services. In this way, Telefónica Deutschland contributes to vital competition and reaches additional customer groups. We are thus positioning ourselves as a leading provider of smartphone rates and products.

Future technology

Credits: Gettyimages
As a fully integrated telecommunications provider, Telefónica Deutschland also provides telephony and high-speed Internet products such as VDSL in the fixed-network area. Thanks to access to a nationwide cable network and an increasing number of fiber-optic structures, we can connect more people to fast broadband Internet than any other provider. In addition to its core business, Telefónica Deutschland is driving forward digital growth areas such as the Internet of Things. We are also focusing on the social and economic benefits that can be derived from the analysis of big data.

Exploiting growth potential:Highly profitable company in Europe's most attractive mobile communications market

Credits: Telefónica Deutschland / Faces by Frank
Telefónica Deutschland is the only local telecommunications provider with its own mobile network that focuses exclusively on Germany - the most attractive mobile market in Europe. No other country in Europe has such great development potential: Currently, mobile data use in Germany is growing exponentially and the trend towards greater data use and more end devices is continuing. However, in terms of mobile data use, Germany is only at the beginning by European standards. We want to help shape these developments in the market and exploit this growth potential. People are increasingly streaming music and videos on the move. In addition, the number of end devices and sensors connected to the network via mobile communications will continue to rise. At the same time, large amounts of data are being generated, the analysis of which creates considerable added value for the economy and society. All these factors show: There is considerable untapped potential in the German telecommunications market. We want to tap this potential.