People at the centre of digital responsibility
The Telefónica Deutschland Group’s CR strategy enshrines corporate responsibility throughout the value chain and at all the company levels. With digital technologies, we can make a special contribution to overcoming societal challenges and advancing sustainable development.
For the People
At the Telefónica Deutschland Group, we are guided by the principle that people must always remain the highest ethical authority. That is because digitalisation is for the people – and not the other way round.
Principles of ethics for the use of artificial intelligence
The Telefónica Group has declared worldwide that it will only use artificial intelligence in accordance with explicitly formulated ethical principles. They are intended to give the company direction when it is working with data and artificial intelligence, thereby supporting the positive impact of technology on society. AI Principles