Mobility data, data analysis, big data – these terms are all rather abstract.
With “So bewegt sich Deutschland” (How Germany moves), Telefónica NEXT has created an interactive map that takes the data and uses it to visualise nationwide traffic flows. The aim is to bring to life the findings for mobility and transport planning in Germany that cities, transport companies and other interest parties can obtain from anonymised mobile network data. Among other things, it includes regional insights on topics such as commuter behaviour and morning departure times for Hamburg, Berlin and Munich.
The measurements taken by users in the current network test of the consumer tech magazine COMPUTER BILD (issue 26 of December 9, 2017) confirm that the network performance of Telefónica Deutschland is stable despite the ongoing network integration.
A year ago, Telefónica Deutschland founded its subsidiary for data-based business models:
Telefónica NEXT. Plenty has happened since then: The corporate start-up has now
conducted data analyses for transport planning in five German cities, it is strengthening
bricks-and- mortar retail and thus German city centres with its analytical expertise, and it has
made the alpha version of its “Geeny” IoT platform for end-user applications available to
developers and companies. We take a look back.
Mobile data usage rises 49 percent year-on-year thanks to new big data packages | 183,000 postpaid net adds in third quarter; company remains wireless market leader with 48.4 million mobile accesses | Mobile service revenue excluding regulatory effects(1) improved again to -0.1 percent; annual target confirmed | OIBDA excluding exceptional effects(2) rises 2.1 percent despite regulatory effects; OIBDA outlook refined | Shareholder remuneration for 2017 to increase as planned; proposed dividend of EUR 0.26 per share
Good ideas don't get older, only better: A year ago, Telefónica Deutschland unleashed mobile communications with O2 Free. The aim was to give customers untroubled access to the digital world at any time and at a fair price – even if the high-speed data volume of their tariffs has been used up.
Telefónica Deutschland expands its mobile business portfolio, offering even more data volume starting 18 September. With up to 30 GB of monthly high-speed data volume, this leaves virtually no limits to working efficiently on the move. Effective of the same day, Telefónica Deutschland expands its portfolio by the new O2 Business Basic tariffs for companies whose employees require only small amounts of data. The focus of the flexible voice tariff is on calls. Business customers can customize their O2 Business Basic tariffs thanks to a wide range of options – from smartphones to extra data volume.
New O2 Free portfolio with extra-large data packages up to 25 GB | More data than ever before means no compromises in digital life | Telefónica Deutschland making another pioneering move on the market | With the surf-on guarantee, you can surf, stream and chat without interruption even after the high-speed volume has been used up | An end to hotspot hopping
Telefónica Deutschland has reached an important milestone in the ongoing merger of the O2 and E-Plus networks. The company has successfully completed the conversion of its GSM, UMTS and LTE networks to a uniform network identification.
In cooperation with Intraplan, a consultancy firm in the transport sector, Telefónica NEXT is now offering one of the most detailed data analyses for transport planning in Munich. The partners are calculating movement flows from anonymised mobile network data from Telefónica Deutschland. The related findings are intended as a comprehensive supplement to previous transport analyses.
Company added 518,000 mobile subscriptions and retains wireless market leadership | OIBDA excluding exceptional effects(1) rose 5 percent despite regulatory effects; improvement vs. first quarter | Mobile service revenue excluding regulatory effects down 0.4 percent; positive trend persists | Continued dynamic growth in data revenues
Telefónica Deutschland has won the SABRE Award EMEA. At the award ceremony yesterday in London, the company was honoured in the category telecommunications for the campaign “Empowering the people through debate on digitalisation”. With the BASECAMP the company drives forward the public debate about digitization in Germany with diverse activities and well covered by the media.
From now on, Telefónica NEXT, the Telefónica Deutschland subsidiary focused on data-driven growth areas, will cooperate with Synergic Partners. The consulting company, which specialises in big data strategies, announced this at the Strata Data Conference yesterday in London. Through the cooperation Telefónica NEXT is comprehensively expanding its consulting services in the area of advanced data analytics.
Today, Telefónica Deutschland Holding AG successfully held its Annual General Meeting for the 2016 fiscal year at the Alte Kongresshalle in Munich. The Management Board highlighted the company’s achievements in the German telecommunications market as well as its progress towards becoming the OnLife Telco and reiterated its outlook for the year 2017.
Adjusted OIBDA benefits from synergies and increases by 2.1 percent in the first quarter despite regulatory effects | Mobile service revenues (MSR) adjusted for regulatory effects, at -0.6 percent, shows an improving trend vs. previous quarters | Mobile customer base increases by 355,000 to 44.7 million at the end of the quarter – or 47.9 million based on a comparable market benchmark | Financial outlook and plans for further dividend increases reaffirmed
With the takeover of the Berlin-based start-up Minodes, Telefónica NEXT strengthens its competence in intelligent data analysis for offline retail. The core competency of Minodes is the analysis of anonymised customer flows within a shop. This provides offline retailers with the analytical and marketing possibilities of online retail. It allows them to better tailor their offers to the needs of their customers and to provide a better shopping experience.
In a data-driven society, every individual should be able to decide what happens to their personal data. This is where O2 GET comes in: Users can decide for themselves which personal information they’d like to enter into their O2 GET account, and also which companies and brands within the app they want to interact with.
Large cities are faced with constantly increasing pollution. But before cities can take specific measures against this problem, they first have to know where pollution is especially high. To this end, they require extensive data. As part of a pilot project in Nuremberg, for the first time, a method was developed that enables the analysis of traffic flows, and subsequently of air quality, using anonymised mobile network data. The approach is promising, which is why the methodology will be further developed in a follow-up project.
As part of its digital transformation, Telefónica Deutschland, with its start-up Telefónica NEXT, is advancing the Internet of Things (IoT) for end consumers. At CeBIT, Telefónica NEXT for the first time presents a number of concrete products that are made smart by the specifically developed IoT software platform “Geeny.”
The digital transformation is a central theme of CeBIT 2017. For Telefónica Deutschland, as a driver of digitization and the largest mobile communications provider on the German market by number of customers, CeBIT is the perfect place to present the company’s visions and products under the motto “#DesigningDigitalLives.” This is why, for the first time in ten years, Telefónica Deutschland returns to the show with a large-scale stand.
The overburdening of city transport systems is becoming an increasing challenge. But before cities can take concrete action, they need to gather precise traffic data. This is often very time consuming and expensive. A study by the Fraunhofer Institute for Industrial Engineering IAO in cooperation with Telefónica NEXT and the data analysis specialist Teralytics found that mobile network data can make a positive contribution to transport planning.
Adjusted operating income (OIBDA)(1) rose to EUR 1.83 billion in 2016, an increase of 3.8% | As expected, mobile service revenues (MSR) adjusted for regulatory effects were down slightly by 1.1% year on year and by 1.7% in reported terms | Market leadership by mobile customers maintained in 2016: Increase of 1.28 million(2) to record number of postpaid customers
Network integration progress and LTE expansion contribute to high popularity among customers: about 426,000 additional postpaid customers in the third quarter of 2016 | Continued double-digit revenue growth from data business | Mobile service revenues down slightly, as expected | Adjusted OIBDA benefits from synergies and increases 3.3% in first nine months | Full-year outlook reiterated | CEO Thorsten Dirks: “Our strong package of product, network and price continues to be the most popular in Germany. Telefónica Deutschland’s digital transformation will continue to gain momentum in 2017”
Telefónica Deutschland relies on Nokia as its strategic partner for Subscriber Data Management systems for its mobile network. The company invests in the latest technology for the central registration databases of its growing joint network infrastructure.